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All Journal Proceedings of Annual International Conference Syiah Kuala University - Life Sciences & Engineering Chapter Jurnal Bisnis dan Manajemen Spektrum Hukum Jurnal Ilmiah Hukum dan Dinamika Masyarakat Jurnal Simantec Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Administrasi Bisnis Jurnal Bioterdidik: Wahana Ekspresi Ilmiah PINTER : Jurnal Pendidikan Teknik Informatika dan Komputer Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Ilmiah Keperawatan (Scientific Journal of Nursing) JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Pengembangan Wiraswasta Jurnal Keperawatan Komprehensif (Comprehensive Nursing Journal) COLLASE (Creative of Learning Students Elementary Education) Jurnal Sistem Informasi Kaputama (JSIK) Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi JURNAL KESEHATAN BHAKTI HUSADA Jurnal Manajemen Bisnis Eka Prasetya Jurnal Ilmiah Akuntansi Peradaban Rausyan Fikr : Jurnal Pemikiran dan Pencerahan Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Pendidikan Vokasi Otomotif MAHESA : Malahayati Health Student Journal Melek IT: Information Technology Journal Indonesian Journal of Business Analytics (IJBA) Jurnal Nasional Teknologi Komputer Journal of Artificial Intelligence and Engineering Applications (JAIEA) Jurnal Akuntansi dan Manajemen Bisnis (JAMAN) Jurnal Ekonomi dan Manajemen (JEKMA) Jurnal Ilmu Multidisplin The Indonesian Journal of Gastroenterology, Hepatology and Digestive Endoscopy Optimal: Jurnal Ekonomi dan Manajemen Research Trend in Technology and Management Jurnal Riset Manajemen Jurnal Bisnis, Manajemen, dan Keuangan Jurnal Manajemen dan Pemasaran Digital APPA : Jurnal Pengabdian Kepada Masyarakat Pusat Publikasi Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Indonesian Journal of Science, Technology, and Humanities Journal Economic Excellence Ibnu Sina Jurnal Ilmu Komputer dan Sistem Informasi Jurnal Penelitian Pendidikan Indonesia (JPPI) Jurnal Akuntansi, Perpajakan dan Auditing Indonesian Journal of Economics and Strategic Management An-Nawazil Jurnal Humaniora, Ekonomi Syariah dan Muamalah Siber International Journal of Digital Business Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika Modem : Jurnal Informatika dan Sains Teknologi Saturnus: Jurnal Teknologi dan Sistem Informasi Jurnal Kewirausahan dan Multi Talenta (JKMT) Fibonacci : Jurnal Ilmu Ekonomi, Manajemen dan Keuangan

ACHMAD FAUZI

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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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PENGARUH KUALITAS PELAYANAN TERHADAP NILAI PELANGGAN, KEPUASAN PELANGGAN SERTA IMPLIKASINYA TERHADAP LOYALITAS PELANGGAN (Survey pada Pelanggan Alfamart Di Kota Malang) Dinastya Saraswati; Achmad Fauzi; Srikandi Kumadji
Jurnal Bisnis dan Manajemen Vol 3, No 2 (2016): Jurnal Bisnis dan Manajemen Volume 3 Nomor 2 Tahun 2016
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v3i2.415

This study aims to analyze and explain the influence of Quality of Service on Customer Value and Customer Satisfaction and Customer Loyalty. Analyze and explain the influence of the Customer Value Customer Satisfaction and Customer Loyalty. Analyze and explain the effect of Customer Satisfaction to Customer Loyalty. This study included an explanatory research. The number of samples in this study as many as 102. The sampling technique using Accidental Sampling. The technique of collecting data using questionnaires. Data were analyzed using path analysis. The results showed that service quality significantly influence Customer Value. Quality Services significantly influence customer satisfaction. Customer Value significantly influence customer satisfaction. Quality Services significantly influence Customer Loyalty. Customer Value significantly influence Customer Loyalty. Customer satisfaction significantly influence Customer Loyalty.

OTONOMI DAERAH DALAM KERANGKA MEWUJUDKAN PENYELENGGARAAN PEMERINTAHAN DAERAH YANG BAIK Achmad Fauzi
Jurnal Spektrum Hukum PMIH UNTAG Semarang Vol 16, No 1 (2019): Jurnal SPEKTRUM HUKUM
Publisher : PMIH Untag Semarang

PERAN INSPEKTORAT KABUPATEN/KOTA SEBAGAI LEMBAGA PENGAWASAN INTERNAL PEMERINTAH DAERAH MENUJU TATA KEPEMERINTAHAN DAERAH YANG BAIK Achmad Fauzi
JURNAL ILMIAH HUKUM DAN DINAMIKA MASYARAKAT Vol 10, No 2 (2013): Hukum dan Dinamika Masyarakat
Publisher : Fakultas Hukum Universitas 17 Agustus (UNTAG) Semarang

Supervision is essentially an act of judging or testing whether something has been going according to a predetermined plan. With the supervision will be found that mistakes will eventually attempted repairs, the most important not to mistake happen again. Supervision is always required for all actions the central government and local authorities. Its main purpose is to avoid actions that harm the public interest, or at least to reduce as much as possible it happened. Supervision is more focused or focused on the evaluation and corrective actions to the results that have been achieved, with the intention that the proceeds according to plan. Therefore, the role of oversight agencies, in particular local government agency internal controls (Inspectorate) in the county / city in the course of carrying out the task of supervision of the machinery of government in the area of governance in order to realize good local governance, is crucial. Because the performance capabilities of internal oversight agencies also contribute to determine the successful management of local governance, since this institution has a range of supervisory duties are quite broad and has a strong position and strategic. This is because the Regional Inspectorate districts / cities in its duty to supervise not only the aspects of the use of financial / budget area, but his supervision more broadly is regarding the duties and functions, performance, and discipline region official. To realize this, the role of internal oversight agencies (Inspectorate) district / city, should be improved and optimized, so that local governance that can both manifestation.

PENGARUH PERSEPSI TERHADAP KEPUTUSAN PEMBELIAN (Survei pada Mahasiswa Program Studi Administrasi Bisnis Angkatan “2014/2015−2015/2016” Fakultas Ilmu Administrasi Universitas Brawijaya Pembeli dan Pengguna Sepatu Nike) Rini Kurniasih; Achmad Fauzi
Jurnal Administrasi Bisnis Vol 49, No 1 (2017): AGUSTUS
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This research aims to analyze and explain the impact of Perception on Purchase Decision simultaneously or partially on Nike shoe products. Independent variables in this research аrе Consumеr Еxposurе, Consumеr Аttеntion, аnd Consumеr Comprеhеnsion. Dеpеndеnt vаriаblе in this rеsеаrch is Purchаsе Dеcision Structurе. This rеsеаrch usеd аn еxplаnаtory rеsеаrch with а quаntitаtivе аpproаch. Thе sаmpling tеchniquе usеd simplе rаndom sаmpling with а sаmplе of 99 Studеnts of Businеss Аdministrаtion Study Progrаm Bаtch “2014/2015–2015/2016” Fаculty of Аdministrаtive Sciеncе Brаwijаyа Univеrsity, Nikе shoеs shoppеrs аnd usеrs. This rеsеаrch usеd dеscriptivе stаtisticаl аnаlysis аnd infеrеntiаl stаtisticаl аnаlysis consisting of clаssicаl аssumption tеst аnd multiplе liniеr rеgrеssion аnаlysis. Thе rеsults of this rеsеаrch indicаtе thаt Consumеr Еxposurе, Consumеr Аttеntion, аnd Consumеr Comprеhеnsion hаvе а significаnt еffеct simultаnеously to thе Purchаsе Dеcision Structurе. Kеywords: Pеrcеption, Consumеr Еxposurе, Consumеr Аttеntion, Consumеr Comprеhеnsion, аnd Purchаsе Dеcision Structurе. АBSTRАK Pеnеlitiаn ini bеrtujuаn untuk mеngаnаlisis dаn mеnjеlаskаn pеngаruh sеcаrа simultаn mаupun pаrsiаl Pеrsеpsi tеrhаdаp Kеputusаn Pеmbеliаn аtаs produk sеpаtu Nikе. Vаriаbеl indеpеndеn pаdа pеnеlitiаn ini аdаlаh Pеmаpаrаn Konsumеn, Pеrhаtiаn Konsumеn, dаn Pеmаhаmаn Konsumеn. Vаriаbеl dеpеndеn pаdа pеnеlitiаn ini аdаlаh Struktur Kеputusаn Pеmbеliаn. Jеnis pеnеlitiаn yаng digunаkаn аdаlаh pеnеlitiаn pеnjеlаsаn (Еxplаnаtory Rеsеаrch) dеngаn pеndеkаtаn kuаntitаtif. Tеknik pеngаmbilаn sаmpеl yаng digunаkаn аdаlаh simplе rаndom sаmpling dеngаn sаmpеl sеbаnyаk 99 orаng Mаhаsiswа Progrаm Studi Аdministrаsi Bisnis Аngkаtаn “2014/2015–2015/2016” Fаkultаs Ilmu Аdministrаsi Univеrsitаs Brаwijаyа pеmbеli dаn pеnggunа sеpаtu Nikе. Pеnеlitiаn ini mеnggunаkаn аnаlisis stаtistik dеskriptif dаn аnаlisis stаtistik infеrеnsiаl yаng tеrdiri dаri uji аsumsi klаsik dаn аnаlisis rеgrеsi liniеr bеrgаndа. Hаsil pеnеlitiаn ini mеnunjukkаn bаhwа vаriаbеl Pеmаpаrаn Konsumеn, Pеrhаtiаn Konsumеn, dаn Pеmаhаmаn Konsumеn bеrpеngаruh signifikаn sеcаrа simultаn аtаu bеrsаmа-sаmа tеrhаdаp Struktur Kеputusаn Pеmbеliаn. Kеywords: Pеrsеpsi, Pеmаpаrаn Konsumеn, Pеrhаtiаn Konsumеn, Pеmаhаmаn Konsumеn, dаn Struktur Kеputusаn Pеmbеliаn

PENGARUH FAKTOR PSIKOLOGIS KONSUMEN TERHADAP PEMBELIAN IMPULSIF (Survei pada Konsumen yang Melakukan Pembelian Impulsif di Matahari Department Store Matos Malang) Avie Haryo Wicaksono; Achmad Fauzi; Sunarti Sunarti
Jurnal Administrasi Bisnis Vol 46, No 2 (2017): MEI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Along with the development of retail business has changed consumer behavior such as impulse buying . One of the factors in consumer behavior are psychological factors. This research aims to identify and explain the influence of psychological factors consumers of Motivation, Perception, Learning, and memory simultaneously and partially to Impulse Buying. This research used explanatory research method with a quantitative approach. The location of this research is in Matahari Department Store Malang Town Square branch. The sampling technique used was purposive sampling technique. Samples taken as many as 100 respondents are consumers who make impulse purchases. The analysis used descriptive analysis, multiple linear regression and partial regression analysis. Keywords: Motivation, Perception, Learning, Memory, Impulse Buying. ABSTRAK Seiring dengan berkembangnya bisnis ritel dan eceran telah merubah perilaku konsumen seperti pembelian impulsif. Salah satu faktor-faktor perilaku konsumen adalah faktor psikologis. Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh faktor psikologis konsumen yang terdiri dari Motivasi, Persepsi, Pembelajaran, dan Memori secara bersama-sama dan parsial terhadap Pembelian Impulsif. Penelitian ini menggunakan metode explanatory research (penelitian penjelasan) dengan pendekatan kuantitatif. Lokasi penelitian ini berada di Matahari Departement Store cabang Malang Town Square. Teknik pengambilan sampel yang digunakan adalah teknik Purposive Sampling. Sampel yang diambil sebanyak 100 orang responden merupakan konsumen yang melakukan pembelian impulsif. Analisis yang digunakan adalah analisis deskriptif, analisis regresi linier berganda, dan analisis regresi parsial. Kata Kunci: Motivasi, Persepsi, Pembelajaran, Memori, Pembelian Impulsif.

PENGARUH WORD OF MOUTH MARKETING TERHADAP KEPUTUSAN PEMBELIAN (Survei pada Konsumen Coffee Toffee Cabang Kota Malang) Putra Mahdiasukma; Achmad Fauzi
Jurnal Administrasi Bisnis Vol 55, No 3 (2018): FEBRUARI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This research aims to (1) know and explain the influence Word of Mouth Marketing which consists of Talkers, Topics, Tools, Taking Part, and Tracking on Purchasing Decision Process, (2) know and explain partially influence of Talkers variable on Purchasing Decision Process, (3) know and explain partially influence of Topics variable on Purchasing Decision Process, (4) know and explain partially influence of Tools variable on Purchasing Decision Process, (5) know and explain partially influence of Taking Part variable on Purchasing Decision Process, (6) know and explain partially influence of Tracking variable on Purchasing Decision Process. The type of research that used in this research is explanatory research. This research method is survey method with quantitative approach. Variables in this study include Talkers, Topics, Tools, Taking Part, Tracking, and Purchasing Decision Process. The population in this study is Consumers Coffee Toffee who recommended to purchasing by others, especially friends or family. Another characteristic is an adult between the ages of 18 years to 38 years. The sampling technique in this research is nonprobabilistic sampling with purposive sampling technique. The sample of this research is 100 respondents. Kеywords: Word of Mouth Marketing, Purchasing Decision, Recommendation АBSTRАK Penelitian ini bertujuan untuk (1) mengetahui dan menjelaskan pengaruh secara bersama-sama Word of Mouth Marketing yang terdiri dari Talkers, Topics, Tools, Taking Part, dan Tracking terhadap Proses Keputusan Pembelian, (2) Mengetahui dan menjelaskan pengaruh secara parsial variabel Talkers terhadap Proses Keputusan Pembelian, (3) mengetahui dan menjelaskan pengaruh secara parsial variabel Topics terhadap Proses Keputusan Pembelian, (4) mengetahui dan menjelaskan pengaruh secara parsial variabel Tools terhadap Proses Keputusan Pembelian, (5) mengetahui dan menjelaskan pengaruh secara parsial variabel Taking Part terhadap Proses Keputusan Pembelian, (6) mengetahui dan menjelaskan pengaruh secara parsial variabel Tracking terhadap Proses Keputusan Pembelian. Jenis penelitian yang digunakan dalam penelitian ini adalah explanatory research. Metode yang digunakan ialah metode survei dengan pendekatan kuantitatif. Variabel dalam penelitian ini meliputi Talkers, Topics, Tools, Taking Part, Tracking, dan Proses Keputusan Pembelian. Populasi dalam penelitian ini adalah Konsumen Coffee Toffee yang direkomendasikan untuk melakukan pembelian oleh orang lain, khususnya teman atau keluarga. Karakteristik lainnya adalah sudah dewasa yaitu berumur antara 18 tahun sampai 38 tahun. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah sampling nonprobabilistik (nonprobability sampling) dengan teknik purposive sampling (sampel bertujuan). Sampel dari penelitian ini adalah 100 orang responden. Kаtа Kunci: Word of Mouth Marketing, Keputusan Pembelian, Rekomendasi

PENGARUH KOMUNITAS MEREK TERHADAP LOYALITAS (Survei Pada Anggota Komunitas Motor Honda Tiger Neo_Gat’s Malang) Adam Aji; Achmad Fauzi; Dahlan Fanani
Jurnal Administrasi Bisnis Vol 29, No 1 (2015): DESEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (543.106 KB)

This type of research in this study is an explanatory research with quantitative approach. The location of this research conducted in Jalan Ijen Malang, which is a gathering place for community members Tiger Neo_Gat's Malang. Methods of data collection using the questionnaire. Methods of data collection using the questionnaire. The sample in this study were 60 respondents. The sampling technique used is simple random sampling. Descriptive data analysis and multiple linear regression analysis. The results showed that Effect of Brand Community consisting of a variable Awareness Together, Ritual and Tradition and Moral Responsibility to Brand Loyalty together or partial is significant. Based on these results, In the results showed that the Joint Awareness variables become the dominant influence Brand Loyalty variables, these results suggest that community Tiger Malang (Neo_Gat's) have been able to create awareness of each member of the community to contribute to the brand Honda Tiger. Keywords: Brand community, loyality ABSTRAK Jenis penelitian dalam penelitian ini adalah penelitian penjelasan dengan pendekatan kuantitatif. Lokasi penelitian ini dilakukan di Jl Ijen Malang yang merupakan tempat berkumpulnya anggota komunitas Honda Tiger Neo_Gat’s Malang. Metode pengumpulan data menggunakan kuesioner. Metode pengumpulan data menggunakan kuesioner. Sampel dalam penelitian ini sebanyak 60 orang responden. Teknik pengambilan sampel yang digunakan adalah simple random sampling. Analisis data secara deskriptif dan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa Pengaruh Komunitas Merek yang terdiri dari variabel Kesadaran Bersama, Ritual dan Tradisi dan Tanggung Jawab Moral terhadap Loyalitas Merek secara bersama-sama maupu secara parsial adalah signifikan. Berdasarkan hasil penelitian ini, Pada hasil penelitian menunjukkan bahwa variabel Kesadaran Bersama menjadi yang dominan mempengaruhi variabel Loyalitas Merek, hasil ini menunjukkan bahwa komunitas Honda Tiger Malang (Neo_Gat’s) sudah mampu membuat kesadaran masing-masing anggota komunitasnya untuk memberikan kontribusi terhadap merek Honda Tiger. Kata kunci : Komunitas merek, loyalitas

PENGARUH CITRA MEREK TERHADAP WORD OF MOUTH DAN KEPUTUSAN PEMBELIAN (Survei pada Mahasiswa Fakultas Ilmu Administrasi Universitas Brawijaya Jurusan Administrasi Bisnis Angkatan 2014/2015-2015/2016 Pembeli Handphone Samsung Galaxy) Mohammad Alfa Hasyim; Achmad Fauzi; Dahlan Fanani
Jurnal Administrasi Bisnis Vol 43, No 1 (2017): FEBRUARI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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The purpose of this study to analyze and explain: the influence of Brand Image on Word of Mouth; the influence of Word of Mouth on the Purchase Decision; the influence of Brand Image on buying decision.This research applies the explanatory research with quantitative approach. The sample was used for this research are 82 respondents from students of the Faculty of Administrative Science Department of Business Administration Forces in 2014 / 2015-2015 / 2016 Mobile Samsung Galaxy users which closed by purposive sampling method. The data collection that used in this research is Survey. The result is analyzed by descriptive analysis and path analysis. The result of this research showed that: Brand Image (X) has significant and positive influence on the Word of Mouth (Y1), Word of Mouth (Y1) significant and positive influence on the purchase decision (Y2), and Brand image (X) significant and positive influence either directly or indirectly through the Word of Mouth (Y1). This research implicates Samsung Electronics should be able to maintain a strong, positive impression of the brand, as it can provide benefits for the company when the brand is still good in the eyes of consumers. Kеywords: Brand Image, Word of Mouth, and Purchase Decision ABSTRAK Penelitian ini bertujuan untuk menganalisis dan menjelaskan: pengaruh Citra Merek terhadap Word of Mouth; pengaruh Word of Mouth terhadap Keputusan Pembelian; Citra Merek terhadap Keputusan Pembelian. Penelitian ini menggunakan jenis penelitian explanatory research dengan pendekatan kuantitatif. Sampel yang digunakan berjumlah 82 orang responden yang merupakan mahasiswa Fakultas Ilmu Administrasi Universitas Brawijaya Jurusan Administrasi Bisnis Angkatan 2014/2015-2015/2016 pengguna Handphone Samsung Galaxy dengan menggunakan Purposive Sampling. Metode pengumpulan data yang digunakan dalam penelitian ini adalah angket. Analisis data menggunakan analisis deskriptif dan analisis jalur (path analysis). Hasil dari penelitian menunjukkan bahwa: Citra Merek (X) berpengaruh signifikan dan positif terhadap Word of Mouth (Y1), Word of Mouth (Y1) berpengaruh signifikan dan positif terhadap Keputusan Pembelian (Y2), dan Citra Merek (X) berpengaruh signifikan dan positif terhadap Keputusan Pembelian (Y2) baik secara langsung maupun tidak langsung melalui Word of Mouth (Y1). Sehingga, Samsung Elektronik harus dapat menjaga kesan yang positif dan kuat terhadap mereknya, karena dapat memberikan keuntungan bagi perusahaan apabila merek tersebut tetap baik di mata konsumennya. Kata Kunci: Citra Merek, Word of Mouth, dan Keputusan Pembelian.

PENGARUH PENERAPAN EXPERIENTIAL MARKETING TERHADAP LOYALITAS (Survei pada Pelanggan Kober Mie Setan, Soekarno Hatta, Kota Malang) Kartika Dwi Cahyani; Achmad Fauzi
Jurnal Administrasi Bisnis Vol 49, No 1 (2017): AGUSTUS
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This research aims to test and explain the influence of Experiential Marketing on Loyalty simultaneously and partially on Customers of Kober Mie Setan, Soekarno Hatta, Malang. Independent variables in this research are Sense, Feel, Think, Act, and Relate. Dependent variable in this research is Customer Loyalty. This type of research used explanatory research with a quantitative approach. The sampling technique used purposive sampling with a sample of 115 customers of Kober Mie Setan, Soekarno Hatta, Malang. Data collection methods used questionnaire and interview. Data analysis techniques used in this research are descriptive statistical analysis and inferential statistical analysis by using multiple linear regression аnаlysis. Thе rеsults of this rеsеаrch indicаtе thаt Sеnsе, Fееl, Thin, Аct, аnd Rеlаtе аrе simultаnеously hаvе а significаnt еffеct on Customеr Loyаlty which cаn bе sееn from thе significаncе vаluе F (0,000) < α (0,05) аnd Аdjustеd R Squаrе vаluе is 0,540 or 54%. Kеywords: Еxpеriеntiаl Mаrkеting, Sеnsе, Fееl, Think, Аct, Rеlаtе, Loyаlty, аnd Customеr Loyаlty. АBSTRАK Pеnеlitiаn ini bеrtujuаn mеnguji dаn mеnjеlаskаn pеngаruh sеcаrа simultаn (bеrsаmа-sаmа) dаn pаrsiаl Еxpеriеntiаl Mаrkеting tеrhаdаp Loyаlitаs pаdа Pеlаnggаn Kobеr Miе Sеtаn, Soеkаrno Hаttа, Kotа Mаlаng. Vаriаbеl indеpеndеn pаdа pеnеlitiаn ini iаlаh Pаncа Indеrа, Pеrаsааn, Pikirаn, Tindаkаn, dаn Hubungаn. Vаriаbеl dеpеndеnpаdа pеnеlitiаn ini iаlаh Loyаlitаs Pеlаnggаn. Jеnis pеnеlitiаn yаng digunаkаn dаlаm pеnеlitiаn ini аdаlаh pеnеlitiаn pеnjеlаsаn (еxplаnаtory rеsеаrch) dеngаn pеndеkаtаn kuаntitаtif. Tеknik pеngаmbilаn sаmpеl yаng digunаkаn аdаlаh purposivе sаmpling dеngаn sаmpеl 115 orаng Pеlаnggаn Kobеr Miе Sеtаn, Soеkаrno Hаttа, Kotа Mаlаng. Mеtodе pеngumpulаn dаtа yаng digunаkаn iаlаh kuеsionеr dаn wаwаncаrа. Tеknik аnаlisis dаtа yаng digunаkаn pаdа pеnеlitiаn ini аdаlаh аnаlisis stаtistik dеskriptif dаn аnаlisis stаtistik infеrеnsiаl dеngаn mеnggunаkаn аnаlisis rеgrеsi liniеr bеrgаndа. Hаsil pеnеlitiаn ini mеnunjukkаn bаhwа vаriаbеl Pаncа Indеrа, Pеrаsааn, Pikirаn, Tindаkаn, dаn Hubungаn bеrpеngаruh signifikаn sеcаrа simultаn (bеrsаmа-sаmа) tеrhаdаp Loyаlitаs Pеlаnggаn yаng dаpаt dilihаt dаri nilаi sig. F (0,000) < sig. α dаn nilаi Аdjustеd R Squаrе sеbеsаr 0,540 аtаu 54%. Kаtа Kunci: Еxpеriеntiаl Mаrkеting, Pаncа Indеrа, Pеrаsааn, Pikirаn, Tindаkаn , Hubungаn, Loyаlitаs, dаn Loyаlitаs Pеlаnggаn.

PENGARUH RELATIONSHIP MARKETING (PEMASARAN HUBUNGAN) TERHADAP LOYALITAS (Survei pada Nasabah Tabungan BritAma PT. Bank Rakyat Indonesia (Persero) Tbk. Kantor Cabang Gresik) Widya Kusuma Wardhani; Achmad Fauzi; Zainul Arifin
Jurnal Administrasi Bisnis Vol 51, No 1 (2017): OKTOBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This research attempts to explain the influence of relationship marketing and Customers’ Loyalty through variable Mutual Benefit (X1), Commitment (X2), Communication (X3), and Authencity (X4) simultaneously and partial of Customers’ Loyalty (Y) on the Customer of BritAma Saving Account in PT. Bank Rakyat Indonesia (Persero) Tbk. Branch Office Gresik This research used Explanatory Research method by implementing purposive sampling technique. The data collection was conducted with questionnaires which distributed to 101 costumers of BritAma saving accounts in PT. Bank Rakyat Indonesia (Persero) Tbk. Branch Office Gresik. Data analysis in this research used descriptive analysis, classical assumption test, and multiple linear regression analysis, supported by SPSS program. The results of this research indicate that simultaneosly Variable in the concept of Relationship Marketing which includes Variable Mutual Benefit, Commitment, Communication, and Authencity have significant influence on the dependent variable of Customers’ Loyalty. The analysis showed that a partial Variable of Mutual Benefit, Commitment, Communication, and Authencity having influence a significant impact on Customers’ Loyalty. Kеywords: Relationship Marketing, Customer Loyalty АBSTRАK Penelitian ini bertujuan untuk menjelaskan pengaruh Relationship Marketing (Pemasaran Hubungan) terhadap Loyalitas melalui Variabel Keuntungan Bersama (X1), Komitmen (X2), Komunikasi (X3) dan Kebenaran (X4) secara simultan dan parsial terhadap Loyalitas Nasabah (Y) pada Nasabah Tabungan BritAma PT. Bank Rakyat Indonesia (Persero) Tbk. Kantor Cabang Gresik. Penelitian ini menggunakan metode Explanatory Research, dengan menggunakan teknik purposive sampling. Pengumpulan data dilakukan dengan kuisioner yang disebarkan kepada 101 orang Nasabah Tabungan BritAma PT. Bank Rakyat Indonesia (Persero) Tbk. Kantor Cabang Gresik. Analisis data dalam penelitian ini menggunakan analisis deskriptif, uji asumsi klasik, dan analisis regresi linier berganda yang dibantu dengan program SPSS. Hasil penelitian menujukan bahwa secara simultan variabel bebas dalam konsep Relationship Marketing (Pemasaran Hubungan) yang meliputi Variabel Keuntungan Bersama, Komitmen, Komunikasi, dan Kebenaran memiliki pengaruh yang signifikan terhadap variabel terikat yaitu Loyalitas Nasabah. Hasil analisis secara parsial menunjukkan bahwa Variabel Keuntungan Bersama, Komitmen, Komunikasi, dan Kebenaran masing-masing memiliki pengaruh yang signifikan terhadap Loyalitas Nasabah. Kаtа Kunci: Relationship Marketing, Loyalitas Nasabah

Co-Authors . Hendriyawan A. Safri Aan Santi Abdul Aziz Rani Abdul Khamid Abdul Muiz Abdul Razak Adam Aji Ade Uum Susandy Adelia Putri Adelia Safitri Adesta, Rakha Aria Adi Firmansyah Adila Putri Alfia Aditya Agung Pambudi Aditya Aji Nugroho Aditya Permana AGUNG SETIAWAN Agustin Sapta Rini Ahmad Adrian Wibowo Ahmad Nur Zaki Ahmad Nurdin Hasibuan ahmad rizal Aim Muzaqqi Ainun Nabiilah Aisyha Destirani Albinka Kayla Luvena Alen Dwi Setyo Aleya Safiya Alfath Nare Utama Alfian Mada Restu Alfian Saputra Ali Imron Yusuf Amanda Salsabillah Amelia Seli Febrianti Amellia Fatimatus Saputri Amir Nur Hasan Amri Darwis Anah Indriyanah Ananda Putri Haristiyanti Ananda Suryadinata Ananda Umu Thoyibah Anang Kukuh Adisusilo Andi Ramadhan Andree Kurniawan Angel Septiani Parhusip Angga Pramudita Anggita Aprilliani Anggita Kurnia Heru Susilo Aniar Safitri Anisa Bunga Aprilia Anisa Dewi Lestari Anisah Anisah Anisah Sasa Septiani Anna Wijayanti Annisa Azahra Aulia Annisa Hediana Annisa Suci Wulandari Anselinus Kevin Munthe Anton Eka Saputra Aprilia Hapsari Apriyanto, Wahyu Aqila Naima Khairunnisa Aqila Saputri Ari Fahrial Syam Ari Irawan Arief Rachman Arif Sejati Arik Kurniawati Arkan Zhalifunnas Armen Armen Arshita Auliana Astutik, Puji Dwi Ati Sumiati Audri Angelia Ignesia Avie Haryo Wicaksono Ayu Angelika Ayu Nur Jannah Milawati Candra Ayu Sri Utami Azahra, Nadia Azka Hilwa Fauzi Azka Marzuqi Ghowe Benny Benyamin Situmorang Beny YV Nasution Beti Nurbaiti Bida Sangadji Bona Adhista Bryant H Susanto Buaton, Relita Budi Tan Oto Bungaran Saing, Bungaran Cahyadi Husadha Cahyani, Nurul Cahyo Rachmat Irawan Cekli Wahyuwidowati Chudahman Manan Chusnul Chotimal Chyntia Adelina Hutabarat Citra Swantika Pane Clara Nabilla Angie Dadang Makmun Dahlan Fanani Daldiyono Daldiyono Damar Asmarani Daniel Gunawan Deddy Gunawanjati Deftia Soza Delfi Anjelika Della Restu Cahyani Dessy Nursafitri Devina Elga Ranjani Dewi Ambarwati Dewi Nurmalasari Dewi Puspaningtyas Diah Rini Handjari Dian Puspita Sari Dian Sudiantini Diana Cholida Diani Fatimah Dicky Levenus Tahapary Dika Pebriansyah Dinastya Saraswati Dionysia Okta Suryaningtyas Djuni Thamrin Dodi Wahab Dolly Dolven Kansera Dwi Nanda Oktaviany Dwi Saputro Adi Wiguno Dyah Ayu Siti Sundari Edy Yulianto Eka Amelia Chiesa Julianti Ekowati Rahajeng Eli Indawati Elina Anglaini Elli Arsita Endi Rekarti Ening Krisnuhoni Enny Widayati Ervin Ervin Ery Teguh Prasetyo Etty Gurendrawati Eva Novitasari F. X. Toha Fahmi Agus Fahruddin Faiza Chairunisa Fajar Alfahri Fajar Raditya Farhan Armanda Farida Murtiani Fatahillah, Irfan Fathir Muhammad Ilham Fatmajid Asykara Fauzi Muhammad Wasil Faza Adhima Putra Febrianty S Hendrawan Femmy Wulansari - Ferry Maryadi Fery Darmansyah Fika Fitriyani Fikri Maulana, Fikri Firda, Muti'ah Firman Armanda Firyaal Salsabila Fransisca Nada Sherenika Fransiska Hardi Frikma P Novbona Galuh Putri Georgeus Geraldo Geraldo Geraldo Gilang Ramadhan Gita Rezda Andiwa Gustiana, Riska Halimatusa’diah Halimatusa’diah Hamidillah Ajie Hanifah Adilla Putri Hanna Meitha Hasan Maulahela Hasanuddin Hasanuddin Hasanuddin Hasbulloh Hasbulloh Haswan Yunaz Helsa Novelia Hendrik Moses Heri Kusmanto, Heri Herlin Rahmasari Hermansyah Sembiring Herti Dakhi Hidayah, Zainur Husnul Khair Hutajulu, Leonaldi I Gusti Ketut Agung Ulupui Ifi Adfentari Ihsan, Ihsan Muchlis Ikhsan Arif Ilham Ahmadi Ilham Fathurrahman Imam Suyadi Inayah, Niswah Indah Juliana Indira Salsabila Indra Marki Indra Pahala Indra Samuel Intan Cahyani Abadi Intan Septiany Simbolon Iqbal Al Baihaqi Irzan Soepriyadi Ishika Aulia Istiqomah, Wahyu Izzul Baihaqi Jagi Munnawar Alhawari Jane Estherina Jeffri Gunawan Jesica Novialin Jihan Luhtfi Nabillah Joseph JY Sung Julwan Pribadi Juniawan Mandala Putra Kadarisman Hidayat Kaka Renaldi Kameylin Isnaina Aurora Kartika Dwi Cahyani Katharina Setyawati Khairul Arief Rachman Khoerunisa, Lili Kiki Hendra Sitepu Kusuma, Arsya Lathiffah Alya Fikri Lelly Salsabila Nursyiah Leni Maulina Leo Andri Yulius Caesar Lisgantini, Rikana Listiana Aulia Sari Lola Kambuno Lutfi Azam Firmansyah M Purnomo Isnaeni M. Ficky Duskarnaen M. Rijal M. Sidik Magdalena Simanjuntak Mairatua Sangaji Maisah Maisah Manao, Marni Marcellita Capritalim Marcellus Simadibrata Mardatila Az Zahra Maria Novanti Eno Masyhur Irsyam Maya Sri Anindita Maylinda Wijayanti Mesra Yel MILLI ALFHI SYARI Mita Rahmadewi Moch Ikhsan Mokoagow Mohammad Alfa Hasyim Mohammad Dava Ramdhani Umam Mufidah, Shafa Muhamad Andika Muhamad Ardiansyah Muhamad Elzan Musyafa Muhammad Afdhol Zulfikri Muhammad Alfanny Muhammad Arya Dewanahalim Muhammad D Habibi Muhammad Fauzan Zaen Muhammad Risqi Muhammad Rizki Bintang Irawan muhammad rizky, muhammad Muhammad Sidik Muhammad Thariq Ramadhan Muhammad Walid Alba’Its Muhammad Zaynuri Muhammad Zidan Brampu Muhammad Zidhan Augestri Mulyono, Lalu Edy Herman Murdani Abdulah Murdani Abdullah Musdhalipah, Musdhalipah Nada Nabila Nadiah Hana Mulyana Nadya Debora Siregar Nata Pratama Nia Nurfitri Nikken Syakira Haq Nila Khairani Nila Putria Nisan Soeheri Niyar Andina Nofita Sari Novie Rahmawati Zirta Novita Wahyu Novita Wahyu Setyawati Nuning Handayani Nur Malita Sari Nur Putri Cahyaningsih Nur Rasyid Nurarifah, Syifa Nurhikmah, Tiara Nurlaela Nurmala Panjaitan Nurul Akbar Nurul Alya Putri Oni Dian Rachmatiwi Pakpahan, Victor Maruli Pamela Abineno Partono Paulus Kusnanto Pradana Suwondo Pramudiyanti Pramudiyanti Pratiwi Nila Sari Prisila Damayanty Puji Dwi Astutik Putra Mahdiasukma Putri Afrillia Putri Nur Amelia Putri Pamungkas Sari Dewi Putri Ramadhani Putrii, Intan Qonita Luthfiyanti Zahra Raden Nur Ista Rahardi, Didit Rahayu Arnanda Rahma Fitriani Thalitha Rahmawaty Rahmawaty Rahmawaty, Rahmawaty Raihan Wicaksono Raisah Nur Hotimah Rakha Randyka Prihartono Ramadhan, Abdillah Ramara Deva Rani Anggitasari Ratilla Amanda Edwar Raudita Andra Nabila Rayhan Vansuri Raymond Peres Johanes Loi Rayvan, Rayvan Razidan Rahman Regita Aneyla Rendy Aginta Reni Anggraeni Aprillia Revi Arnan Revilia Nur Vardania Putri Rewang Budi Prasetyo Reyhan, Ammar Riahdo Saragih Ribka Alexandra Rido Akbar Rifael Deibo rifqi galuh putra ramadhan Rifqi Ramadhan Rika Aprilia Setyawati Rinata, Radisa Rindanaung, Marthyn Rini Kurniasih rini nurdini Rini Wilda Rahmawati Rino Subekti Rio Andika Ririn Dwi Astuti Riska Fatikasari Risma Indah Sari Riwin Kusnaryati Rizka Nova Fitria Rizka Sri Yulianti Rizki Naufal Azhar Rizki Nazala Rizki Yaruntradhani Rizky Fajar Sitepu Robiansyah, Anton Rolan Sitompul Romaida Romaida Rona Samsinar Rudy Hidayat Rusmin Saragih, Rusmin Saibatul Aslamiyah Salsabilla Putri Mahawani Samuel Samuel Santi Susanti Santo Sugiyono Saputra, Raihan Sarah Dewi Fakhrudin Sedijono Sedijono Sendy wijaya Sephia Supriyadi Septian Rahman Hakim Septiana Cahyaningrum Tarmono Putri Seri Mei Maya Ulina Setyawan, Agatha Putri Sheryl Rashida Yunandi Shifa Ashila Salwa Shinta Rahayu, Andini Silvia Nursafitri Simon Salim Sinambela, Rifdahtul Ghinaa Sindy Nur Fazriyah Sismawati Situmorang Siswan Syahputra Siti Anisa Syafitri Siti Fatimah Siti Khotimah Siti Nur Assyifa Sonia Lifia Sri Maulidia Permatasari Sri Zulaihati Srikandi Kumadji Steven Sumantri Suci Wulandari, Annisa Suhardjono Suhardjono Sumarno . Sunarti Sunarti Surya Alamsyah Suryantini Suryantini Susmiyati Suzana Ndraha Swastiko, Lugas Syafitri, Anisa Nur'aini Syafri Harto Syahdilla Aulia Rahman Syaifuddin Nashrulloh Syaqhirah Naurah Wibowo Syifa Cahya Nabilla Syifa Wandayu Salsabilla Tagor Rambey Tania Narindra Dewita Tanjung, Nury Nur Melati Tegar Bima Rohaedi Teguh Dikdaya Teti Aliyanti Theresia Naomi Putri Manurung Tita Juwita Titania Alya Nabita Tjahjadi Robert Tedjasaputra Tri Angga Tri Jalmo Trisa Inayah Tubagus Abel Ibrahim Zhafran Ulfi Salsabila Azzahra Umi Widyastuti Unggul Budihusodo Usama Juniansyah Fauzi Valentino Juliano Jawa Napa Varentz, Hannah Via Kustiara Vina Damayanti Vivi Marliani Wahyu Istiqomah Widhi Sulistyowati Widia Aryni Widiyah Yuniarti Aksah Widiyantoro Widya Kusuma Wardhani Widya Natasya Widya Rahma Triwijayanti Wijayanti, Murti Wirianti Wulandari Wulandari Wulandari Wulandari Yeremia Todo Sihombing Yoga adrian Aldiyansyah Yohanes Hady Manjo Yonathan Langi Yudho Hari Rahmat Yulisbet Hutapea Yunia Dwi Sulfana Yuniati, Triana Yunita Dwi Setiowati Yunita, Evi Yusron Rizki Yuyun Nur Faridah Zain Wahyu Ramadhan ZAINUL ARIFIN Zakaria, Adam Zaky Rizky Zuraidah Tharo

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