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p-Index From 2020 - 2025
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All Journal Indonesian Journal of Economics and Strategic Management
Amelia Seli Febrianti
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Importance of Implementing Security Management in the Era of Digital Transformation Achmad Fauzi; Ratilla Amanda Edwar; Teti Aliyanti; Ayu Nur Jannah Milawati Candra; Amelia Seli Febrianti; Iqbal Al Baihaqi; Aditya Aji Nugroho
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 2 (2024): July
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i2.227

Abstract

Cyber security is an important aspect of the increasingly complex cyber threats. This research uses a qualitative approach, namely a method using a literature review. This study was conducted to examine how events implement security management in this developing era and how to maintain data security. Human Resource Security is also very important in facing various threats in the digital transformation era which include SQL Injection, Phishing Attack, Fake News, Denial of Service, Malware & Ransomware, and others. Hackers' motivations for launching malware and DDoS attacks are usually to gain access to sensitive data, disrupt business operations, or exploit systems for illicit purposes. The goal is to consume system resources and cause business system failure.
BUSINESS INTELLIGENCE IMPLEMENTATION IN MARKETING STRATEGY IN START UP PERFORMANCE Achmad Fauzi; Jhonni Sinaga; Immanuel Pharosandika Sihombin; Indah Wulandari; Amelia Seli Febrianti; Selliatun Nuriah; Eny Trisno Wanti; Naufal Khairiansyah
IJESM Indonesian Journal of Economics and Strategic Management Vol. 1 No. 02 (2023): July 2023
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Intelligence implementation in marketing strategy Competition in the field of marketing is increasing, the implementation of artificial intelligence has become an increasingly important topic in the digital era. Now it can help startup companies process data more quickly and efficiently, enabling them to make smarter decisions and make the most of their own marketing strategy. Rules or systems that can be used in marketing is through customer data analysis. By using rules or machine learning processes, companies can analyze the existing behavior and uses of their customers, and predict their future needs and wants. Thus, companies can customize their products or services and enhance their marketing to achieve the business goals that startup companies require.
Co-Authors ACHMAD FAUZI Aditya Aji Nugroho Ayu Nur Jannah Milawati Candra Eny Trisno Wanti Immanuel Pharosandika Sihombin INDAH WULANDARI Iqbal Al Baihaqi Jhonni Sinaga Naufal Khairiansyah Ratilla Amanda Edwar Selliatun Nuriah Teti Aliyanti