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All Journal Jurnal Kajian dan Penelitian Umum Jurnal Manajemen dan Pemasaran Digital Indonesian Journal of Economics and Strategic Management
Anisa Dewi Lestari
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Ruang Lingkup Manajemen Keuangan Scope Of Financial Management Dian Sudiantini; Ananda Suryadinata; Andini Shinta Rahayu; Anisa Bunga Aprilia; Anisa Dewi Lestari
Jurnal Kajian dan Penelitian Umum Vol. 1 No. 3 (2023): Juni : Jurnal Kajian dan Penelitian Umum
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (577.163 KB) | DOI: 10.47861/jkpu-nalanda.v1i3.196

Abstract

Effective financial management is an important factor in the success and sustainability of the company. One of the key aspects of financial management is managing company liquidity. This abstract aims to describe the importance of managing liquidity and its impact on the company's financial performance. The results of the analysis show that good liquidity management contributes positively to the company's financial performance. Companies that have a high liquidity ratio tend to have a better level of profitability and are able to generate stable growth. In addition, good liquidity management also provides benefits in facing external challenges, such as financial crises or market fluctuations. The company's financial managers need to find the right balance between sufficient liquidity to meet operational needs and profitable investments. In addition, this research can also contribute knowledge regarding best practices in financial management to academics and researchers in this field.
Analisis Laporan Keuangan Sebagai Dasar Penilaian Terhadap Optimalisasi Kinerja Perusahaan Pada PT. Gudang Garam Tbk Shinta Rahayu, Andini; Achmad Fauzi; Ery Teguh Prasetyo; Ananda Putri Haristiyanti; Ananda Suryadinata; Anisa Bunga Aprilia; Anisa Dewi Lestari
Jurnal Manajemen dan Pemasaran Digital Vol. 1 No. 4 (2023): Jurnal Manajemen dan Pemasaran Digital (Oktober - Desember 2023)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpd.v1i4.98

Abstract

Penelitian ini bertujuan untuk memberikan pemahaman mendalam atau penilaian tentang kinerja perusahaan dan memberikan panduan bagi tindakan yang dapat diambil untuk mencapai optimalisasi kinerja perusahaan pada perusahaan PT. Gudang Garam Tbk. Penilaian terhadap optimalisasi kinerja perusahaan pada PT. Gudang Garam Tbk untuk membantu manajemen memahami sejauh mana perusahaan mencapai tujuannya, mengidentifikasi efesiensi oprasional, serta merencanakan langkah-langkah perbaikan yang dapat meningkatkan kinerja perusahaan secara keseluruhan. Analisis laporan keuangan memberikan dasar yang kuat untuk mengukur kesehatan keuangan perusahaan, mengidentifikasi potensi perbaikan, dan mendukung pengambilan keputusan strategis. Hasil penelitian ini menggunakan metode kuantitatif dengan literature review jurnal, serta menggunakan data laporan keuangan. Semua referensi yang digunakan dalam penelitian ini bersumber dari Google Scholar, Google, Researchgate, dan media online lainnya.
Strategi Pemasaran Produk Kecantikan Terhadap Peningkatan Penjualan Pada Skincare Wardah Melalui Marketplace Shoope Anisa Bunga Aprilia; Auranisa Izzati; Anisa Dewi Lestari; Salwa Aristawidya; Dinda Putri Armayani; Ni Nyoman Sawitri
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 4 (2024): December
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i4.360

Abstract

The purpose of this study is to assess the effectiveness of the pemasaran strategy used by Wardah to increase product sales on the Shopee platform. By analyzing sales data and consumer surveys, we can provide information about effective internet marketing strategies for kecantikan products. Temuan indicates that targeted promotional combinations, influencer collaboration, and customer loyalty integration all significantly contribute to the growth of sales. This study identifies that the combination of influencer marketing, time-limited promotions, and personalization of marketing is a key factor in increasing sales. According to the study's findings, a strategy for pemasaran that is integrated and tailored to consumer preferences is crucial for achieving success in a competitive market.
Co-Authors ACHMAD FAUZI Ananda Putri Haristiyanti Ananda Suryadinata Andini Shinta Rahayu Anisa Bunga Aprilia Auranisa Izzati Dian Sudiantini Dinda Putri Armayani Ery Teguh Prasetyo Ni Nyoman Sawitri Salwa Aristawidya Shinta Rahayu, Andini