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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Indonesian Journal of Economics and Strategic Management
Yulisbet Hutapea
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH PROMOSI TERHADAP MINAT BELI ASURANSI X Nasywa Chintami Rahmadani Putri; Yulisbet Hutapea
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 2 (2024): July
Publisher : Draf Solusi Indonesia

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Abstract

This study aims to analyze the influence of promotion on the purchase intention of health insurance. Promotion is a crucial marketing tool to attract the attention of potential consumers and increase the purchase intention of insurance products. The research method used is qualitative. The obtained data were analyzed using multiple linear regression to examine the effect of the independent variable (promotion) on the dependent variable (purchase intention). The effectiveness of promotional strategies enhances consumer interest in purchasing health insurance products. The results show that promotion has a significant impact on the purchase intention of health insurance. Promotional factors such as sales promotion and public relations positively contribute to increasing the purchase intention of health insurance.
Pentingnya Bisnis Intelejen (BI) bagi Manajemen dalam Mengambil Keputusan untuk Kesuksesan Bisnis Achmad Fauzi; Yulisbet Hutapea; Niyar Andina; Fika Fitriyani; Theresia Naomi Putri Manurung; Andi Ramadhan; Cahyo Rachmat Irawan; Gilang Ramadhan
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 4 No. 5 (2023): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2023)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v4i5.1520

Abstract

This study aims to determine the importance of Business Intelligence (BI) for management in making decisions for business success. Utilization of Business Intelligence (BI) for business success using qualitative research methods as a reference in this study. Currently, many companies use Business Intelligence (BI) systems in their management processes where the use of Business Intelligence (BI) can facilitate a comprehensive business in a relatively short time, and support better corporate decision-making. With this system, companies can benchmark company performance, see emerging market trends and improve almost every aspect of the business. The results obtained using the Business Intelligence (BI) system make a good contribution to academia, industry, organizations, and companies in making long-term business decisions for business success.
Co-Authors ACHMAD FAUZI Andi Ramadhan Cahyo Rachmat Irawan Fika Fitriyani Gilang Ramadhan Nasywa Chintami Rahmadani Putri Niyar Andina Theresia Naomi Putri Manurung