As of August 2024, approximately ** percent of business-to-business (B2B) content marketers surveyed worldwide (but predominantly based in North America) included video among the areas attracting more investments from their organizations in 2025 than in the previous year. Thought leadership ranked second, mentioned by ** percent, while artificial intelligence (AI) for content optimization/performance and paid advertising tied for third, each cited by ** percent of respondents. AI for content creation rounded out the top five, selected by ** percent of the participants.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Content Marketing Institute. (October 9, 2024). Leading areas attracting organizations' investments in 2025 according to business-to-business (B2B) content marketers worldwide as of August 2024 [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/1286879/content-marketing-areas-investment-b2b-marketers/
Content Marketing Institute. "Leading areas attracting organizations' investments in 2025 according to business-to-business (B2B) content marketers worldwide as of August 2024." Chart. October 9, 2024. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/1286879/content-marketing-areas-investment-b2b-marketers/
Content Marketing Institute. (2024). Leading areas attracting organizations' investments in 2025 according to business-to-business (B2B) content marketers worldwide as of August 2024. Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/1286879/content-marketing-areas-investment-b2b-marketers/
Content Marketing Institute. "Leading Areas Attracting Organizations' Investments in 2025 According to Business-to-business (B2b) Content Marketers Worldwide as of August 2024." Statista, Statista Inc., 9 Oct 2024, https://www.statista.com/statistics/1286879/content-marketing-areas-investment-b2b-marketers/
Content Marketing Institute, Leading areas attracting organizations' investments in 2025 according to business-to-business (B2B) content marketers worldwide as of August 2024 Statista, https://www.statista.com/statistics/1286879/content-marketing-areas-investment-b2b-marketers/ (last visited May 07, 2026)
Leading areas attracting organizations' investments in 2025 according to business-to-business (B2B) content marketers worldwide as of August 2024 [Graph], Content Marketing Institute, October 9, 2024. [Online]. Available: https://www.statista.com/statistics/1286879/content-marketing-areas-investment-b2b-marketers/
