Review videos led *** of Generation Z respondents to make a purchase in 2024, according to a survey. Haul videos were the second-most influential content, leading one-out-of-five Generation Z respondents to a purchase.
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ECDB GmbH. (October 23, 2024). Share of generation Z influenced to purchase by online content worldwide in 2024, by content type [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/1607338/gen-z-led-to-purchase-content/
ECDB GmbH. "Share of generation Z influenced to purchase by online content worldwide in 2024, by content type." Chart. October 23, 2024. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/1607338/gen-z-led-to-purchase-content/
ECDB GmbH. (2024). Share of generation Z influenced to purchase by online content worldwide in 2024, by content type. Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/1607338/gen-z-led-to-purchase-content/
ECDB GmbH. "Share of Generation Z Influenced to Purchase by Online Content Worldwide in 2024, by Content Type." Statista, Statista Inc., 23 Oct 2024, https://www.statista.com/statistics/1607338/gen-z-led-to-purchase-content/
ECDB GmbH, Share of generation Z influenced to purchase by online content worldwide in 2024, by content type Statista, https://www.statista.com/statistics/1607338/gen-z-led-to-purchase-content/ (last visited May 07, 2026)
Share of generation Z influenced to purchase by online content worldwide in 2024, by content type [Graph], ECDB GmbH, October 23, 2024. [Online]. Available: https://www.statista.com/statistics/1607338/gen-z-led-to-purchase-content/
