Age distribution of visitors to selected online marketplaces worldwide in February 2025

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Release date

March 2025

Region

Worldwide

Survey time period

February 2025

Age group

18 years and older

Special properties

desktop and mobile devices

Supplementary notes

Values may not add up to 100 percent due to rounding.

The release date is the date of access.

Citation formats

Share of visitors to selected online marketplaces worldwide 2025, by age

Published by
Yihan Ma,
Nov 28, 2025

When examining the age demographics of visitors to various online marketplaces, the majority of visitors were individuals aged 25 to 34. Over ** percent of the aliexpress.com and mercadolibre.com visitor base fell within this age range. Conversely, approximately ** percent of visitors to the global sites of Etsy and Amazon were between 45 and 54.

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