Video formats with largest return on investment (ROI) according to marketers worldwide as of December 2024

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Release date

December 2024

Region

Worldwide

Survey time period

as of December 11, 2024

Number of respondents

500 respondents

Supplementary notes

Date of survey not provided by source. Period provided is date of publication.

Citation formats

Video formats with largest ROI according to marketers worldwide 2024

Published by
J. G. Navarro,
Nov 28, 2025

According to a survey conducted among video marketers worldwide and released in December 2024, ** percent of respondents said short-form videos were the video formats with then highest return on investment (ROI). This was followed by ** percent of respondents saying long-form videos had the highest ROI, while *** percent of respondents cited live videos.

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