Most effective video marketing channels according to marketers worldwide as of December 2025

© Statista 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

December 2025

Region

Worldwide

Survey time period

as of December 22, 2025*

Number of respondents

266**

Special properties

among marketing professionals

Supplementary notes

* The source refers to the survey period as "late 2025"; the date given is the date of release.

** Total sample including marketing professionals and online consumers; the source does not break down respondents by type.

Multiple answers were possible.

Citation formats

Most effective video marketing channels worldwide 2025

Published by
J. G. Navarro,
Mar 5, 2026

During a late 2025 survey among marketing professionals worldwide, approximately ** percent of respondents found YouTube to be an effective video marketing channel. This was followed by ** percent of respondents finding Instagram effective, while ** percent cited Facebook.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,399 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Digital video advertising and marketing worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Digital video advertising and marketing worldwide

Overview

5

Usage & budgets

5

Connected TV (CTV) advertising

4

Audience and consumption

7

Market leaders

6

Further Content: You might find this interesting as well

Topics

Digital video advertising and marketing worldwideDigital advertising in the U.S.Online video in EuropeVideo streaming worldwideMobile video worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,399 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.