The most talked-about brand among influencers on TikTok in 2025 was the online fashion and sports retailer Shein, mentioned by ************* influencers. Sephora followed with **** thousand influencers, while Rare Beauty rounded out the top three with **** thousand.
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HypeAuditor. (February 10, 2026). Leading brands on TikTok worldwide in 2025, by number of influencers mentioning them (in 1,000s) [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/1256499/brands-tiktok-mentions/
HypeAuditor. "Leading brands on TikTok worldwide in 2025, by number of influencers mentioning them (in 1,000s)." Chart. February 10, 2026. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/1256499/brands-tiktok-mentions/
HypeAuditor. (2026). Leading brands on TikTok worldwide in 2025, by number of influencers mentioning them (in 1,000s). Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/1256499/brands-tiktok-mentions/
HypeAuditor. "Leading Brands on Tiktok Worldwide in 2025, by Number of Influencers Mentioning Them (in 1,000s)." Statista, Statista Inc., 10 Feb 2026, https://www.statista.com/statistics/1256499/brands-tiktok-mentions/
HypeAuditor, Leading brands on TikTok worldwide in 2025, by number of influencers mentioning them (in 1,000s) Statista, https://www.statista.com/statistics/1256499/brands-tiktok-mentions/ (last visited May 07, 2026)
Leading brands on TikTok worldwide in 2025, by number of influencers mentioning them (in 1,000s) [Graph], HypeAuditor, February 10, 2026. [Online]. Available: https://www.statista.com/statistics/1256499/brands-tiktok-mentions/
