The source did not provide the exact survey methodology. The date of survey used is the date of publication. Question: "How do consumers like their influencer content?"
The survey was carried out in the following countries: Australia, Brazil, France, Germany, the United Kingdom, and the United States.Â
Citation formats
Consumer preference of influencer content type worldwide 2024, by country
During a survey of consumers in selected countries worldwide in 2024, ** percent of participants in the six studied countries preferred influencer content via reels, or short-form-video. In comparison, **** percent of participants preferred written content.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten (Marketing). (December 31, 2024). Share of consumers who prefer different types of influencer content in selected countries worldwide as of December 2024 [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/1550638/preferred-influencer-content-type-by-country/
Rakuten (Marketing). "Share of consumers who prefer different types of influencer content in selected countries worldwide as of December 2024." Chart. December 31, 2024. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/1550638/preferred-influencer-content-type-by-country/
Rakuten (Marketing). (2024). Share of consumers who prefer different types of influencer content in selected countries worldwide as of December 2024. Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/1550638/preferred-influencer-content-type-by-country/
Rakuten (Marketing). "Share of Consumers Who Prefer Different Types of Influencer Content in Selected Countries Worldwide as of December 2024." Statista, Statista Inc., 31 Dec 2024, https://www.statista.com/statistics/1550638/preferred-influencer-content-type-by-country/
Rakuten (Marketing), Share of consumers who prefer different types of influencer content in selected countries worldwide as of December 2024 Statista, https://www.statista.com/statistics/1550638/preferred-influencer-content-type-by-country/ (last visited May 07, 2026)
Share of consumers who prefer different types of influencer content in selected countries worldwide as of December 2024 [Graph], Rakuten (Marketing), December 31, 2024. [Online]. Available: https://www.statista.com/statistics/1550638/preferred-influencer-content-type-by-country/
