Value of the influencer marketing industry in India 2025-2026

The projected value of the influencer marketing industry in India was ***** billion Indian rupees in 2026. This would result in a **-percent increase over the previous year, when the market size was estimated at approximately ** billion rupees.

Influencer impact

In India, influencers have become a vital channel for businesses, forging authentic connections with audiences through relatable content. They play a crucial role in influencing consumer purchase decisions and product research. The influencer marketing industry has witnessed widespread adoption across sectors, with the personal care vertical leading with a ** percent market share in 2022. Other key sectors like food, fashion, jewelry, and mobile/electronics have also embraced influencers to strengthen brand messages and connect with their target audiences.

Modes of influence

Short-form video platforms were the most preferred choice for content creation, given their raging popularity among users and creators alike. These platforms offer influencers a medium to share concise and impactful messages with their followers. Additionally, the practice of live-streaming was a widely followed trend, facilitating real-time interactions with audiences. This led major e-commerce players such as Amazon and Flipkart to release a live commerce feature on their platforms.