Distribution of digital media spending in India in 2025, by industry

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Release date

February 2026

Region

India

Survey time period

2025

Supplementary notes

India's financial year begins in April and ends in March. For example, FY 2026 started in April 2025 and ended in March 2026.

Citation formats

Digital media spend share India 2025, by industry

Published by
J. G. Navarro,
Apr 29, 2026

In 2025, the FMCG vertical contributed the highest share of digital media spends in India, accounting for ** percent. The e-commerce industry followed by a significant margin. The digital media industry was valued at over *** billion Indian rupees that year.

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