The online video format accounted for ** percent of the digital advertising spends within the fast-moving consumer goods industry across India in 2024, followed by social media. Compared to last year, the industry marginally decreased its spending on the paid search format. The FMCG sector was also the leading contributor to the digital advertising industry that year.
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Slideshare. (February 3, 2025). Distribution of digital advertising expenditure in the fast moving consumer goods industry across India in 2024, by format [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/896004/india-fmcg-digital-advertising-spend-by-format/
Slideshare. "Distribution of digital advertising expenditure in the fast moving consumer goods industry across India in 2024, by format." Chart. February 3, 2025. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/896004/india-fmcg-digital-advertising-spend-by-format/
Slideshare. (2025). Distribution of digital advertising expenditure in the fast moving consumer goods industry across India in 2024, by format. Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/896004/india-fmcg-digital-advertising-spend-by-format/
Slideshare. "Distribution of Digital Advertising Expenditure in The Fast Moving Consumer Goods Industry across India in 2024, by Format." Statista, Statista Inc., 3 Feb 2025, https://www.statista.com/statistics/896004/india-fmcg-digital-advertising-spend-by-format/
Slideshare, Distribution of digital advertising expenditure in the fast moving consumer goods industry across India in 2024, by format Statista, https://www.statista.com/statistics/896004/india-fmcg-digital-advertising-spend-by-format/ (last visited May 07, 2026)
Distribution of digital advertising expenditure in the fast moving consumer goods industry across India in 2024, by format [Graph], Slideshare, February 3, 2025. [Online]. Available: https://www.statista.com/statistics/896004/india-fmcg-digital-advertising-spend-by-format/
