In 2025, the e-commerce industry across India spent ** percent of its digital advertising budget on paid search ads. Meanwhile, social media retained its second-highest share of ad spend at ** percent. The e-commerce sector also remained the second-largest contributor to the country’s digital advertising industry that year.
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exchange4media. (February 3, 2026). Distribution of digital advertising expenditure in the e-commerce industry across India in 2025, by format [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/896017/india-ecommerce-digital-advertising-spend-by-format/
exchange4media. "Distribution of digital advertising expenditure in the e-commerce industry across India in 2025, by format." Chart. February 3, 2026. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/896017/india-ecommerce-digital-advertising-spend-by-format/
exchange4media. (2026). Distribution of digital advertising expenditure in the e-commerce industry across India in 2025, by format. Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/896017/india-ecommerce-digital-advertising-spend-by-format/
exchange4media. "Distribution of Digital Advertising Expenditure in The E-commerce Industry across India in 2025, by Format." Statista, Statista Inc., 3 Feb 2026, https://www.statista.com/statistics/896017/india-ecommerce-digital-advertising-spend-by-format/
exchange4media, Distribution of digital advertising expenditure in the e-commerce industry across India in 2025, by format Statista, https://www.statista.com/statistics/896017/india-ecommerce-digital-advertising-spend-by-format/ (last visited May 07, 2026)
Distribution of digital advertising expenditure in the e-commerce industry across India in 2025, by format [Graph], exchange4media, February 3, 2026. [Online]. Available: https://www.statista.com/statistics/896017/india-ecommerce-digital-advertising-spend-by-format/
