Organic vs. paid social media used by marketing and media leaders worldwide as of February 2024

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Release date

April 2024

Region

Worldwide

Survey time period

January 5 to February 6, 2024

Number of respondents

1,003 respondents

Special properties

among members of the WordPress VIP community

Supplementary notes

The source does not specify the survey type.

Citation formats

Organic vs. paid social media used by marketers worldwide 2024

Published by
J. G. Navarro,
Apr 17, 2026

During a 2024 global survey among marketing and media leaders, approximately ** percent of respondents reported sharing content organically on Facebook, while ** percent said they ran paid ads on that social network. Meanwhile, TikTok and Pinterest were dismissed by ** and ** percent of respondents, respectively. According to the same study, ** percent of the interviewees had at least a somewhat clear picture of how their content marketing efforts performed.

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