Importance of sustainability in programmatic advertising worldwide as of July 2024

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Release date

August 2024

Region

Worldwide

Survey time period

July 2024

Number of respondents

100 respondents

Special properties

among programmatic experts

Citation formats

Importance of sustainability in programmatic advertising worldwide 2024

Published by
J. G. Navarro,
May 7, 2026

During a 2024 survey, **** percent of responding programmatic experts said sustainability and the carbon impact of advertising was a leading concern. Roughly ********** said that they had not adopted a framework, set of methodologies or models to measure the carbon emissions of their digital advertising and ********** that reducing emissions generated by programmatic advertising was not a strategic focus for their organization.

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Statistics on " Programmatic advertising worldwide "

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Overview

8

Regional data

4

Leading markets

7

Players

8

Connected TV (CTV)

6

Digital out-of-home (DOOH)

5

Marketer insights

6

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Topics

Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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