Share of made-for-advertising (MFA) sites in the open internet website programmatic advertising spending and number of unique websites worldwide in 3rd quarter 2024
Characteristic
Made for advertising (MFA)
Non-made-for-advertising (Non-MFA)
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-
-
-
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A study carried out in the third quarter of 2024 showed that made-for-advertising (MFA) sites accounted for ** percent of the open internet website programmatic advertising spending, however, MFA websites made * percent of the total number of unique websites on the open internet. MFA sites can be characterized as properties with content of low quality, often automatically generated, and with very low user experience. Advertisers are often unaware that their ad appears on such sites. They are generally considered a brand risk.
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eMarketer. (February 14, 2025). Share of made-for-advertising (MFA) sites in the open internet website programmatic advertising spending and number of unique websites worldwide in 3rd quarter 2024 [Graph]. In Statista. Retrieved May 08, 2026, from https://www.statista.com/statistics/1406604/share-mfa-programmatic/
eMarketer. "Share of made-for-advertising (MFA) sites in the open internet website programmatic advertising spending and number of unique websites worldwide in 3rd quarter 2024." Chart. February 14, 2025. Statista. Accessed May 08, 2026. https://www.statista.com/statistics/1406604/share-mfa-programmatic/
eMarketer. (2025). Share of made-for-advertising (MFA) sites in the open internet website programmatic advertising spending and number of unique websites worldwide in 3rd quarter 2024. Statista. Statista Inc.. Accessed: May 08, 2026. https://www.statista.com/statistics/1406604/share-mfa-programmatic/
eMarketer. "Share of Made-for-advertising (Mfa) Sites in The Open Internet Website Programmatic Advertising Spending and Number of Unique Websites Worldwide in 3rd Quarter 2024." Statista, Statista Inc., 14 Feb 2025, https://www.statista.com/statistics/1406604/share-mfa-programmatic/
eMarketer, Share of made-for-advertising (MFA) sites in the open internet website programmatic advertising spending and number of unique websites worldwide in 3rd quarter 2024 Statista, https://www.statista.com/statistics/1406604/share-mfa-programmatic/ (last visited May 08, 2026)
Share of made-for-advertising (MFA) sites in the open internet website programmatic advertising spending and number of unique websites worldwide in 3rd quarter 2024 [Graph], eMarketer, February 14, 2025. [Online]. Available: https://www.statista.com/statistics/1406604/share-mfa-programmatic/
