In the third quarter of 2023, cookie-based buys accounted for ** percent of programmatic ad buys in the travel industry as well as in the food and drink industry. The share was lowest for the retail industry, where it stood at ** percent.
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eMarketer (@eMarketer). (January 4, 2024). Share of cookie-based vs cookie alternative programmatic advertising buys in the United States in 3rd quarter 2023, by industry [Graph]. In Statista. Retrieved May 08, 2026, from https://www.statista.com/statistics/447509/cookie-based-cookieless-programmatic-ad-spend-usa/
eMarketer (@eMarketer). "Share of cookie-based vs cookie alternative programmatic advertising buys in the United States in 3rd quarter 2023, by industry." Chart. January 4, 2024. Statista. Accessed May 08, 2026. https://www.statista.com/statistics/447509/cookie-based-cookieless-programmatic-ad-spend-usa/
eMarketer (@eMarketer). (2024). Share of cookie-based vs cookie alternative programmatic advertising buys in the United States in 3rd quarter 2023, by industry. Statista. Statista Inc.. Accessed: May 08, 2026. https://www.statista.com/statistics/447509/cookie-based-cookieless-programmatic-ad-spend-usa/
eMarketer (@eMarketer). "Share of Cookie-based Vs Cookie Alternative Programmatic Advertising Buys in The United States in 3rd Quarter 2023, by Industry." Statista, Statista Inc., 4 Jan 2024, https://www.statista.com/statistics/447509/cookie-based-cookieless-programmatic-ad-spend-usa/
eMarketer (@eMarketer), Share of cookie-based vs cookie alternative programmatic advertising buys in the United States in 3rd quarter 2023, by industry Statista, https://www.statista.com/statistics/447509/cookie-based-cookieless-programmatic-ad-spend-usa/ (last visited May 08, 2026)
Share of cookie-based vs cookie alternative programmatic advertising buys in the United States in 3rd quarter 2023, by industry [Graph], eMarketer (@eMarketer), January 4, 2024. [Online]. Available: https://www.statista.com/statistics/447509/cookie-based-cookieless-programmatic-ad-spend-usa/
