Share of traffic to programmatic advertising that was invalid (IVT) in selected markets worldwide in 3rd quarter 2024

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Release date

December 2024

Region

Worldwide

Survey time period

Q3 2024

Special properties

web only; mobile and CTV apps excluded

Citation formats

Programmatic advertising invalid traffic rate worldwide 2024, by country

Published by
J. G. Navarro,
Nov 28, 2025

In the third quarter of 2024, ** percent of traffic to programmatic advertising was invalid worldwide. Among the presented countries, the share was highest in *****, at ***percent.

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Statistics on " Invalid traffic "

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Other statistics that may interest you Invalid traffic

Overview

8

Dark traffic

6

Bot traffic

5

AI traffic

7

Impact on digital advertising

8

Further Content: You might find this interesting as well

Topics

Invalid trafficTop websites worldwideOnline search market worldwideOnline search behaviors Programmatic advertising worldwide
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

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$1,399 USD
per month, billed annually 1
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