Leading header-bidding technologies worldwide in October 2024, by usage share

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Release date

October 2024

Region

Worldwide

Survey time period

October 9, 2023

Special properties

among top one million sites by traffic

Citation formats

Leading header-bidding technologies worldwide 2024

Published by
J. G. Navarro,
Nov 28, 2025

Among top one million websites by traffic on the internet, *** percent used Amazon Transparent Ad Marketplace for header-bidding in October 2024, making it the most popular technology used for this purpose. Prebid ranked second, used by roughly *** percent of the top one million sites. In total, ***** thousand or *** percent of the top one million websites used header-bidding tech at that point in time.

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Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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