The source surveyed 967 advertisers and agencies in six countries (Australia, Brazil, France, Germany, the United Kingdom, and the United States) without specifying the number of respondents in each market.
Percentage points do not add up to 100 because the source used a five-point scale (from "Never" to "Always"), allowing for overlap of responses.
The source does not specify the survey type or date.
Citation formats
Top methods for purchasing DOOH campaigns according to marketers worldwide 2024
During a global survey among marketers published in the second half of 2024, around ** percent reported usually or always purchasing digital out-of-home (DOOH) campaigns programmatically only. The same share of respondents said they bought it directly only, while ** percent stated mixing both methods. According to the same study, over ********* of global marketers intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans within the 18 months following the survey.
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VIOOH. (September 17, 2024). Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers worldwide as of August 2024 [Graph]. In Statista. Retrieved May 08, 2026, from https://www.statista.com/statistics/1416899/dooh-purchase-methods-campaigns-worldwide/
VIOOH. "Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers worldwide as of August 2024." Chart. September 17, 2024. Statista. Accessed May 08, 2026. https://www.statista.com/statistics/1416899/dooh-purchase-methods-campaigns-worldwide/
VIOOH. (2024). Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers worldwide as of August 2024. Statista. Statista Inc.. Accessed: May 08, 2026. https://www.statista.com/statistics/1416899/dooh-purchase-methods-campaigns-worldwide/
VIOOH. "Leading Methods for Purchasing Digital Out-of-home (Dooh) Campaigns According to Marketers Worldwide as of August 2024." Statista, Statista Inc., 17 Sep 2024, https://www.statista.com/statistics/1416899/dooh-purchase-methods-campaigns-worldwide/
VIOOH, Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers worldwide as of August 2024 Statista, https://www.statista.com/statistics/1416899/dooh-purchase-methods-campaigns-worldwide/ (last visited May 08, 2026)
Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers worldwide as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: https://www.statista.com/statistics/1416899/dooh-purchase-methods-campaigns-worldwide/
