During a global survey among static out-of-home (OOH) media owners published in February 2024, approximately ** percent of respondents said they intended to digitize their inventory in *** to five years. Less than ** percent expected the digitization to be complete in less than two years. Another source forecast that traditional OOH ad spending worldwide will grow by nearly ***** percent to almost ** billion U.S. dollars in 2024.
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Broadsign. (February 12, 2024). Timelines for planned digitization of static out-of-home (OOH) inventory according to media owners worldwide as of February 2024 [Graph]. In Statista. Retrieved May 08, 2026, from https://www.statista.com/statistics/1454365/timeline-ooh-owners-digitize-worldwide/
Broadsign. "Timelines for planned digitization of static out-of-home (OOH) inventory according to media owners worldwide as of February 2024." Chart. February 12, 2024. Statista. Accessed May 08, 2026. https://www.statista.com/statistics/1454365/timeline-ooh-owners-digitize-worldwide/
Broadsign. (2024). Timelines for planned digitization of static out-of-home (OOH) inventory according to media owners worldwide as of February 2024. Statista. Statista Inc.. Accessed: May 08, 2026. https://www.statista.com/statistics/1454365/timeline-ooh-owners-digitize-worldwide/
Broadsign. "Timelines for Planned Digitization of Static Out-of-home (Ooh) Inventory According to Media Owners Worldwide as of February 2024." Statista, Statista Inc., 12 Feb 2024, https://www.statista.com/statistics/1454365/timeline-ooh-owners-digitize-worldwide/
Broadsign, Timelines for planned digitization of static out-of-home (OOH) inventory according to media owners worldwide as of February 2024 Statista, https://www.statista.com/statistics/1454365/timeline-ooh-owners-digitize-worldwide/ (last visited May 08, 2026)
Timelines for planned digitization of static out-of-home (OOH) inventory according to media owners worldwide as of February 2024 [Graph], Broadsign, February 12, 2024. [Online]. Available: https://www.statista.com/statistics/1454365/timeline-ooh-owners-digitize-worldwide/
