Importance of being able to manage digital and static out-of-home (OOH) advertising inventories from within a single platform according to media owners worldwide as of February 2024
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During a global survey among static out-of-home (OOH) media owners published in February 2024, over two-thirds (or ***** percent) of respondents said being able to manage digital and static out-of-home (OOH) advertising inventories from within a single platform was either important or very important. Another source forecast that traditional OOH ad spending worldwide will grow by nearly ***** percent to almost ** billion U.S. dollars in 2024.
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Broadsign. (February 20, 2024). Importance of being able to manage digital and static out-of-home (OOH) advertising inventories from within a single platform according to media owners worldwide as of February 2024 [Graph]. In Statista. Retrieved May 08, 2026, from https://www.statista.com/statistics/1454401/management-dooh-static-ooh-platform-worldwide/
Broadsign. "Importance of being able to manage digital and static out-of-home (OOH) advertising inventories from within a single platform according to media owners worldwide as of February 2024." Chart. February 20, 2024. Statista. Accessed May 08, 2026. https://www.statista.com/statistics/1454401/management-dooh-static-ooh-platform-worldwide/
Broadsign. (2024). Importance of being able to manage digital and static out-of-home (OOH) advertising inventories from within a single platform according to media owners worldwide as of February 2024. Statista. Statista Inc.. Accessed: May 08, 2026. https://www.statista.com/statistics/1454401/management-dooh-static-ooh-platform-worldwide/
Broadsign. "Importance of Being Able to Manage Digital and Static Out-of-home (Ooh) Advertising Inventories from within a Single Platform According to Media Owners Worldwide as of February 2024." Statista, Statista Inc., 20 Feb 2024, https://www.statista.com/statistics/1454401/management-dooh-static-ooh-platform-worldwide/
Broadsign, Importance of being able to manage digital and static out-of-home (OOH) advertising inventories from within a single platform according to media owners worldwide as of February 2024 Statista, https://www.statista.com/statistics/1454401/management-dooh-static-ooh-platform-worldwide/ (last visited May 08, 2026)
Importance of being able to manage digital and static out-of-home (OOH) advertising inventories from within a single platform according to media owners worldwide as of February 2024 [Graph], Broadsign, February 20, 2024. [Online]. Available: https://www.statista.com/statistics/1454401/management-dooh-static-ooh-platform-worldwide/
