Digital retail media advertising spending outside of Amazon in Europe in 2022, by country (in million euros)

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Release date

January 2024

Region

Europe

Survey time period

2022

Citation formats

Digital retail media ad spend in Europe 2022, by country

Published by Statista Research Department, Nov 28, 2025

The United Kingdom was the largest digital retail media market in Europe, with a spending of *** million euros outside of Amazon. Germany ranked second, with *** million. In total, the European market was worth **** billion euros outside of Amazon and nearly **** billion with Amazon included.

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Statistics on " Digital retail media advertising in Europe "

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Other statistics that may interest you Digital retail media advertising in Europe

Overview

8

Major players

8

Buy-side marketer insights

7

Germany

6

France

5

United Kingdom

8

Sell-side marketer insights

6

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Topics

Digital retail media advertising in EuropeAmazonDigital retail media advertising in the United StatesDigital retail media advertising worldwideDigital retail media advertising in the UK
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