Leading digital retail media networks in Europe in 2024, by market share

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Release date

February 2024

Region

Europe

Survey time period

February 2024

Special properties

forecast / market share based on advertising revenue / businesses based in Russia and Turkey not included

Supplementary notes

The data set is showing only entities with a market share of one percent or larger.

Citation formats

Leading digital retail media networks in Europe 2024, by market share

Published by
J. G. Navarro,
Nov 28, 2025

In 2024, Amazon held a staggering share of ** percent of the digital retail media market in Europe, based on advertising revenue. The first domestic network in the ranking belonged to Zalando, an apparel and beauty retailer from Germany, at place *, with a market share of *****percent. European digital retail media market was estimated at ** billion U.S. dollars or ** billion euros in 2024.

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Statistics on " Digital retail media advertising in Europe "

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Other statistics that may interest you Digital retail media advertising in Europe

Overview

8

Major players

8

Buy-side marketer insights

7

Germany

6

France

5

United Kingdom

8

Sell-side marketer insights

6

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Topics

Digital retail media advertising in EuropeAmazonDigital retail media advertising in the United StatesDigital retail media advertising worldwideDigital retail media advertising in the UK
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,399 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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