Share of on-site retail media in digital advertising spending in Europe in 2023 and 2027

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Release date

February 2024

Region

Europe

Survey time period

2023

Special properties

on-site retail media only

Supplementary notes

* Forecast.

Citation formats

Retail media share in digital ad spend in Europe 2023-2027

Published by
J. G. Navarro,
Nov 28, 2025

In 2023, retail media accounted for *** percent of digital advertising spending in Europe. The source projected that the share would increase to **** percent by 2027. The value of the European retail media market was estimated at **** million euros in 2023.

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Statistics on " Digital retail media advertising in Europe "

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Overview

8

Major players

8

Buy-side marketer insights

7

Germany

6

France

5

United Kingdom

8

Sell-side marketer insights

6

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Topics

Digital retail media advertising in EuropeAmazonDigital retail media advertising in the United StatesDigital retail media advertising worldwideDigital retail media advertising in the UK
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* For commercial use only

Basic Account

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
$199 USD
per month, billed annually 1
Buy now
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$1,399 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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