Barriers to retail media investment according to retailers and retail media networks (RMNs) in Europe in 2024 and 2025

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Release date

July 2025

Region

Europe

Survey time period

April and May 2024; April to June 2025

Number of respondents

>180*

Special properties

among sell-side stakeholders

Supplementary notes

* The survey was carried out among more than 180 advertisers, agencies, retailers, media owners, and retail media networks. A separate number for retailers and retail media networks (RMNs) was not provided.

Citation formats

Barriers to retail media investment for retailers in Europe 2024-2025

Published by
J. G. Navarro,
Nov 28, 2025

During a 2025 survey carried out in Europe, ** percent of responding retailers and retail media networks (RMNs) named operational elements  such as measurement, performance, or use of data when asked about barriers hindering them from investing in a retail media proposition. The European digital retail media market was estimated at **** billion euros in 2025.

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Statistics on " Digital retail media advertising in Europe "

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Overview

8

Major players

8

Buy-side marketer insights

7

Germany

6

France

5

United Kingdom

8

Sell-side marketer insights

6

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Topics

Digital retail media advertising in EuropeAmazonDigital retail media advertising in the United StatesDigital retail media advertising worldwideDigital retail media advertising in the UK
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* For commercial use only

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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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