In 2024, video ads attracted ** percent of digital retail media advertising spending in the United Kingdom (UK). The total digital retail media market in the UK was estimated at *** billion British pounds that year.
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Nielsen. (June 29, 2025). Distribution of digital retail media advertising spending in the United Kingdom (UK) in 2024, by format [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/1620589/retail-media-ad-spend-format-uk/
Nielsen. "Distribution of digital retail media advertising spending in the United Kingdom (UK) in 2024, by format." Chart. June 29, 2025. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/1620589/retail-media-ad-spend-format-uk/
Nielsen. (2025). Distribution of digital retail media advertising spending in the United Kingdom (UK) in 2024, by format. Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/1620589/retail-media-ad-spend-format-uk/
Nielsen. "Distribution of Digital Retail Media Advertising Spending in The United Kingdom (Uk) in 2024, by Format." Statista, Statista Inc., 29 Jun 2025, https://www.statista.com/statistics/1620589/retail-media-ad-spend-format-uk/
Nielsen, Distribution of digital retail media advertising spending in the United Kingdom (UK) in 2024, by format Statista, https://www.statista.com/statistics/1620589/retail-media-ad-spend-format-uk/ (last visited May 07, 2026)
Distribution of digital retail media advertising spending in the United Kingdom (UK) in 2024, by format [Graph], Nielsen, June 29, 2025. [Online]. Available: https://www.statista.com/statistics/1620589/retail-media-ad-spend-format-uk/
