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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Review Pendidikan dan Pengajaran (JRPP) Akrab Juara : Jurnal Ilmu-ilmu Sosial JPM: JURNAL PENGABDIAN MASYARAKAT International Journal of Educational Research and Social Sciences (IJERSC) Komitmen : Jurnal Ilmiah Manajemen Journal of Innovation Research and Knowledge Sewagati: Jurnal Pengabdian Masyarakat Indonesia Journal of Management and Social Sciences The Eastasouth Management and Business Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis International Journal of Management Analytics (IJMA) International Journal of Management and Business Intelligence (IJMBI) International Journal of Sustainable Applied Sciences (IJSAS) Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Karya Nyata: Jurnal Pengabdian Kepada Masyarakat
Lela Elvira
Universitas Bina Sarana Informatika
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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PENGARUH PROMOSI TERHADAP PENINGKATAN VOLUME PENJUALAN SKIN CARE PADA KLINIK BEAUTY CANTIKA BEKASI TIMUR Lela Elvira
Komitmen: Jurnal Ilmiah Manajemen Vol 2, No 2 (2021): Komitmen : Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v2i2.14378

Abstract

Kondisi persaingan yang semakin tinggi antar perusahaan, setiap perusahaan saling berpacu untuk memperluas pasar. Harapan dari adanya perluasan pasar secara langsung adalah meningkatnya penjualan, sehingga perusahaan akan memiliki lebih banyak konsumen. Namun ada beberapa hal yang harus dipahami oleh perusahaan selaku produsen, bahwa semakin banyak konsumen maka perusahaan akan semakin sulit mengenali konsumennya secara teliti. Terutama tentang suka atau tidaknya konsumen terhadap barang atau jasa yang ditawarkan dan alasan yang mendasarinya. Dengan adanya kegiatan promosi yang baik di dalam suatu perusahaan, akan menciptakan pengetahuan bagi para konsumennya. Setelah konsumen merasa tau dan paham dengan produk atau jasa yang diterimanya, konsumen akan membandingkan produk yang ditawarkan di pasar. Apabila konsumen merasa benar – benar mengerti keunggulanya, mereka akan membeli ulang serta memberi rekomendasi kepada orang lain untuk membeli di tempat yang sama. Sedangkan tingkat penjualan akan terpenuhi apabila proses penyampaian promosi disampaikan kepada konsumen sesuai dengan apa yang dipersepsikan konsumen. Bertitik tolak dari latar belakang masalah diatas, penulis mencoba untuk menganalisis pengaruh promosi terhadap volume penjualan Skin Care pada Klinik Beauty Cantika di Bekasi Timur.
Competition and Globalization of Business to Further Develop Creativity and Innovation for the Advancement of the Company ( Case Study at PT. Top Drink World) Slamet Heri Winarno Slamet Heri Winarno; Lela Elvira Lela Elvira; Jeffry Latumahina Jeffry Latumahina; Sabil Sabil Sabil Sabil; RR Roosita Cindrakasih RR Roosita Cindrakasih; Arman Syah Putra
International Journal of Educational Research & Social Sciences Vol. 3 No. 2 (2022): April 2022
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v3i2.359

Abstract

The background of this research is how to determine competition and globalization in terms of business to increase creativity and innovation. For the sake of the progress of a company. Therefore, in this study, we will discuss how competition and what innovations are needed by a company so that the company can advance and develop in the future, hard right now. The method used in this study is to use the literature review method and use the market analysis method so that it can be ascertained what is needed by the company to develop so that the weaknesses and strengths of a company can be known. The problem raised in this research is how to develop creativity and innovation from a product. For the sake of the company's progress in the current era of global competition, innovation is very necessary in order to help sales in this increasingly difficult market. The purpose of this research is how to determine the innovations that can be developed by a company in order to increase sales and can help the company grow bigger so that it can compete in national and international markets.
PENGARUH CITRA MEREK PRODUK KACAMATA TERHADAP MINAT BELI KONSUMEN PADA OPTIK CIREBON EYE CENTER Zahra Zahra; Iwan Asmadi; Lela Elvira; Chodidjah Chodidjah
Jurnal Akrab Juara Vol 5 No 4 (2020)
Publisher : Yayasan Akrab Pekanbaru

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Abstract

Penelitian ini bertujuan untuk mengetahui tingkat Pengaruh Citra Merek Produk Kacamata Terhadap Minat Beli Konsumen Pada Optik Cirebon Eye Center (CEC). Dimana yang menjadi repon den adalah konsumen Optik Cirebon Eye Center (CEC) yang berjumlah samplenya 85 responden. Kuesioner yang dibagikan terdiri dari 17 pertanyaan mengenai citra mereka dan terdiri dari 18 pertanyaan mengenai minat beli konsumen. Mempunyai lima pilihan jawaban yaitu sangat setuju (5), setuju (4), ragu-ragu (3), tidak setuju (2), sangat tidak setuju (1). Berdasarkan hasil penelitian survey yang dilakukan penulis melalui observasi lapangan dan pengolahan data menggunakan program SPSS menunjukan bahwa ada pengaruh positif dari citra merek terhadap minat beli konsumen, dilihat dari persamaan regresi sederhana Y = 34.747 + 0,237x dapat penulis analisis bahwa persamaan tersebut menunjukan suatu pengaruh yang positif dari variabel X terhadap Y, karena hal ini berarti setiap kenaikan variabel X sebesar 1, maka efektivitas pengendalian minat beli konsumen akan terwujud sebesar 0,237. Dengan demikian hipotesis yang peneliti ajukan diterima, yaitu ada suatu pengaruh positif dari variabel citra merekkacamata terhadapminat beli konsumen di Cirebon Eye Centre. Untuk pengujian secara parsial, dari hasil perhitungan SPSS didapatkan hasil T hitung untuk variabel X (kualitas pelayanan) sebesar 1,679 dan dapat diketahui nilai ttabel sebesar 1,663 (dk= n-1, 85-1 = 84) dimana tingkat signifikan sebesar 5% (0,05), sehingga thitung lebih besar dari pada ttabel (1,679 > 1,663) maka H1 akan diterima dan Ho ditolak. Sehingga dapat disimpulkan ada pengaruh signifikan secara parsial dari variabel citra merek kacamata terhadap minat beli konsumen di Cirebon Eye Centre.
SOSIALISASI MANAJEMEN KONFLIK KEPADA KARYAWAN MNC BANK KANTOR CABANG BOGOR Elmira Siska; Nurlaela Eva Puji Lestari; Lela Elvira; Siti Mabrur Rachmah
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 1 No. 3 (2022): September : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (242.213 KB) | DOI: 10.56910/sewagati.v1i3.121

Abstract

Kegiatan pengabdian masyarakat ini bermitra dengan MNC Bank Kantor Cabang Bogor. Sejak wabah pandemic melanda, karyawan bank dituntut agar tetap memberikan pelayanan publik yang prima dan pastinya menciptakan berbagai inovasi yang sesuai dengan kebutuhan masyarakat. Kehadiran new normal secara langsung menimbulkan banyak perubahan terhadap kegiatan pelayanan publik yang dilaksanakan oleh karyawan bank. Adanya perubahan atau inovasi berpotensi menimbulkan konflik antar karyawan bank buila tidak dikomukasi dengan baik. Pengabdian masyarakat ini bertujuan untuk memberikan pemahaman tentang manajemen konflik pada karyawan MNC Bank. Pelaksanan kegiatan Pengabdian Masyarat dilakukan melalui tiga tahap yang meliputi tahap persiapan, pelaksanaan secara hybrid, dan tahap evaluasi kegiatan. Materi yang diberikan sesuai dengan kebutuhan peserta, sehingga peserta pelatihan merasa puas terhadap pelatihan yang diberikan. hasil Uji Statistik dengan program SPSS mendindikasikan pelatihan ini berdampak signifikan terhadap peningkatanan wawasan/pengetahuan, keterampilan/keahlian karyawan MNC Bank Cabang Bogor dalam mengidentifikasi dan mengendalikan konflik yang terjadi.
PENGARUH STRATEGI PEMASARAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH SERTA DAMPAKNYA TERHADAP LOYALITAS NASABAH Lela Elvira
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 5 No 1 (2020): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Penelitian ini terbukti menguji pengaruh strategi pemasaran, kualitas layanan dan kepuasan nasabah terhadap loyalitas nasabah karena keinginannya untuk menambah tabungan tandamata berjangka. Data yang digunakan dalam penelitian ini berasal dari kuesioner yang telah dibagikan kepada nasabah yang telah membuat produk tabungan tandamata berjangka. Sampel dalam penelitian ini adalah nasabah, dengan jumlah sampel 135 responden. Metode penelitian ini menggunakan Structural Equation Modeling (SEM) dengan analisis konfirmatori, dengan perangkat lunak AMOS digunakan untuk menganalisis data. Hasil analisis dengan pengolahan perangkat lunak menunjukkan bahwa ada pengaruh positif dari strategi pemasaran dan kualitas layanan dengan kepuasan nasabah dan kemudian kepuasan nasabah dengan loyalitas nasabah dan tidak dapat mempengaruhi strategi pemasaran dan kualitas layanan pada loyalitas nasabah.
Involvement of The Manufacturing Industry In Supporting The Supply Chain ​​of NPP Development Program in Indonesia Lela Elvira; Dharu Dewi; Rinfutihat; Dewi Astuti
The Eastasouth Management and Business Vol. 1 No. 01 (2022): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

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Abstract

The development of the industrial sector and the increasing number of people in Indonesia causes the use of energy to increase. Fossil energy which has been the main support for electricity generation in Indonesia has experienced limitations and is running low. The current strategic issue is the government's commitment to reduce greenhouse gas (GHG) emissions, namely reducing carbon emissions by 29% by 2030 with its own capabilities and 41% with international assistance. By 2060 it is expected to achieve the Net Zero Emission (NZE) target. Currently, most of the power generation still relies on fossil energy, which produces G. Nuclear energy is one of the clean energy options in the supply of electrical energy to meet the demand and need for electrical energy in Indonesia. The electrical energy produced by nuclear power plants is a very clean energy because it does not release carbon into the environment. However, nuclear energy among the general public is considered a dangerous energy based on the experience of the three largest nuclear accidents namely Chernobyl, Tree Mile Island and Fukushima. Nuclear energy is environmentally friendly energy and efficient in the use of resources. Government Regulation No. 79 of 2014 states that nuclear energy is included in new and renewable energy (EBT).
Pengaruh Rekrutmen Dan Motivasi Karyawan Terhadap Kinerja Karyawan PT Alfamart Cileungsi Neng Elisnawati; Suhardoyo Suhardoyo; Lela Elvira
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.665

Abstract

This study aims to determine the Effect of Recruitment, Employee Motivation on Employee Performance at PT Alfamart Cileungsi. The research method used is a quantitative research method with primary data obtained from questionnaire data measured using a Likert scale. The population of this research is employees of PT Alfamart, especially in the recruitment, learning and development section. The sampling technique used in this study was to use a saturated sample with a total of 45 respondents. The data analysis technique used was multiple linear regression which was processed with the help of the IBM SPSS 26 for Windows program. The results of this study prove that the influence of recruitment has an effect on employee performance, employee motivation has an effect on employee performance at PT Alfamart Cileungsi.
Exploring the Dimensions of Service Quality and Customer Satisfaction of Mixue Product Slamet Heri Winarno; Lela Elvira
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 1 (2023): April 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i1.23

Abstract

This study aims to explain the effect of applying the service dimension on customer satisfaction. Quality service is a comparison between the service felt by customers and the quality of service that customers expect through its dimensions. Research is descriptive and quantitative, looking for causality between the variables studied. This research focused on 100 sample people who were customers of Mixue start-up products located in Depok, West Java, and surrounding areas. Data collection used questionnaires and was obtained using the SEM method of path analysis. The results showed that of the five dimensions of service, one, namely responsiveness, did not have a significant influence on customer satisfaction. The validity test results show that all question items are valid, and the research model is feasible or reliable to use. This study also resulted in a squared multiple correlation (R2) value of 0.604, where customer satisfaction can be explained by service dimensions of 60.4%
Exploring the Influence of Digital Innovation and Paylater Features on Customer Loyalty in E-Commerce: The Mediating Role of Experiential Marketing Slamet Heri Winarno; Lela Elvira; Bryan Givan; RR Roosita Cindrakasih
International Journal of Management and Business Intelligence Vol. 1 No. 3 (2023): October 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijmbi.v1i3.515

Abstract

The purpose of the study is to establish the manner in which experiential marketing has affected digital innovation and pay-later choices on Shoppe customers e-commerce customer loyalty.  using quantitative methods and a method of non-probability sampling like simple random sampling with 100 samples. SEM (Stuctural Equation Modelling) examination of data. The research results shown that paylater's feature and characteristics related to digital innovation have a significant impact in affecting loyalty among customers, as well as how experiential marketing can be affected by paylater. However, experiential marketing fails to significantly impact consumer loyalty, and neither does digital innovation, which aims to establish customer relationships. It also has a minimal part in experiential marketing that intervenes.
Pelatihan Pembuatan Foto Produk Untuk Penguatan Visual Branding Dalam Pemasaran Online Produk KSU Kowage Elmira Siska; Nurlaela Eva Puji Lestari; Siti Mabrur Rachmah; Lela Elvira
JPM: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): October 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v4i2.1255

Abstract

This community service activity was carried out with a partner, KSU Kowage, which is one of the MSME cooperatives in Bogor Regency. Apart from small capital, the problems faced by the KSU KOWAGE Cooperative are weak human resources, limited access to information, and the use of technology in carrying out online marketing. This activity aims to improve the skills of KSU Kowage members in creating aesthetic product photos that can be used as promotional media in online marketing, to strengthen the visual branding of MSME products. Implementation of community service activities is carried out through three stages which include the preparation stage, implementation stage, and activity evaluation stage. Based on the recapitulation analysis of the questionnaires given to participants, it is known that the material provided is by the participant's needs. Based on the paired sample t-test statistical test using the SPSS version 25 program, this training actually had a positive and significant impact on increasing insight, knowledge, skills, and expertise of KSU Kowage members
Co-Authors Arman Syah Putra Arman Syah Putra Bryan Givan Chodidjah Chodidjah Della Apriliani Dewi Astuti Dharu Dewi Elmira Siska Iwan Asmadi Jeffry Latumahina Mahmud Syarif Mety Titin Herawaty Neng Elisnawati nurlaela eva puji lestari Rinfutihat RR Roosita Cindrakasih Sabil Sabil Sabil Sabil Siti Mabrur Rachmah Slamet Heri Winarno Suhardoyo Suhardoyo Suhardoyo Zahra Zahra