Frequency of smartphone purchase across India as of October 2024, by gender

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Release date

March 2025

Region

India

Survey time period

October 10 to 30, 2024

Number of respondents

23,437 respondents

Age group

16 years and older

Special properties

among 13,468 males and 9,969 females.

Method of interview

Online survey

Supplementary notes

Survey question: "How often do you purchase smartphone?"

Citation formats

Frequency of smartphone purchase in India 2024, by gender

Published by
Diana Elagina,
Nov 26, 2025

In a survey conducted by Rakuten Insight in October 2024, approximately ** percent of male respondents in India reported that they purchase smartphones every two to three years. In contrast, ** percent of female respondents indicated that they buy smartphones the same frequency.

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