Frequency of buying cosmetic products in India as of September 2024, by gender

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Release date

January 2025

Region

India

Survey time period

September 12 to 30, 2024

Number of respondents

21,135 respondents

Age group

16 years and above

Special properties

among 9,024 female and 12,111 male respondents

Method of interview

Online survey

Supplementary notes

Survey question: How often do you buy cosmetics? (such as skincare, personal care, makeup, etc.)

Citation formats

Frequency of buying cosmetic products in India 2024, by gender

Published by Statista Research Department, Nov 25, 2025

According to a survey by Rakuten Insight, in September 2024, ** percent of Indian women reported purchasing cosmetics products one to three times per month. On the other hand, ** percent of male respondents indicated they bought cosmetic goods only once a year.

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