Frequency of home appliances purchase across India as of December 2024, by gender

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Release date

March 2025

Region

India

Survey time period

December 15 to 31, 2024

Number of respondents

19,719 respondents

Age group

16 years and older

Special properties

among 11,016 males and 8,703 females.

Method of interview

Online survey

Supplementary notes

Survey question: "How often do you purchase household appliances?"

Citation formats

Frequency of home appliances purchase in India 2024, by gender

Published by Thuy D., Nov 25, 2025

In a survey conducted by Rakuten Insight in December 2024, around ** percent of female respondents stated that they purchased home appliances once a year in India. In contrast, ***** percent of male respondents indicated that they never bought home appliances.

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