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Wave 2 – Thailand: Mood Lifts, Habits Don’t
Rakuten Insight’s Thailand Cost Pressure Pulse (Wave 2, n=1,050) finds that while Thai consumer sentiment has improved significantly, spending behaviour remains unchanged. Three weeks after Wave 1, concern has eased, but caution persists.
At the Petrol Pump and the Checkout Counter: Southeast Asia’s Cost Crisis Hits Two Countries Differently
Malaysia and Thailand share the same economic worry score — but one fears the grocery bill, the other the fuel pump. New Rakuten Insight data reveals how the Strait of Hormuz crisis hits differently across Southeast Asia.
Malaysia Cost Pressure Pulse (MCPP) wave 2 2026
Malaysia’s Cost Anxiety Is Deepening — And Consumers Are Changing How They Cope. This wave was conducted during the Strait of Hormuz crisis, with Wave 1 and Wave 2 occurring three weeks apart. All tracked metrics increased on the concern scale.
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