Leading reasons to change or upgrade their current smartphones among consumers in Malaysia as of October 2024

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Release date

March 2025

Region

Malaysia

Survey time period

October 10 to 30, 2024

Number of respondents

10,061 respondents

Age group

16 years and older

Method of interview

Online panel

Supplementary notes

Survey question: "When are you most likely to change or upgrade your current smartphone? (Choose up to 3 of the most relevant answers)"

Citation formats

Leading reasons to change or upgrade their smartphones among consumers Malaysia 2024

Published by
Diana Elagina,
Nov 26, 2025

According to a survey on smartphones conducted by Rakuten Insight in October 2024, the leading reason for changing or upgrading their current smartphones among consumers in Malaysia was because their smartphones no longer worked. The second most-cited reason was damage to the smartphones.

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