Leading purchase channels for smartphones in Thailand as of October 2024

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Release date

March 2025

Region

Thailand

Survey time period

October 10 to 30, 2024

Number of respondents

20,857 respondents

Age group

16 years and older

Method of interview

Online panel

Supplementary notes

Survey question: "Which purchase channel do you use when buying a smartphone? (Choose up to 3 of the most relevant answers)"

Citation formats

Leading purchase channels for smartphones Thailand 2024

Published by
Diana Elagina,
Nov 26, 2025

According to a survey on smartphones conducted by Rakuten Insight in October 2024, the leading purchase channel for smartphones among consumers in Thailand was the brand store itself, such as the Apple Store or Samsung Experience store. The second-most popular place to buy a smartphone in Thailand was from a mobile network operator store.

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Overview

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Infrastructure

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Usage

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Topics

Smartphone market in ThailandTelecommunications industry in ThailandThe digital market in ThailandConsumer electronics industry in ThailandInternet of Things (IoT) in Thailand
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* For commercial use only

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$0 USD
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