Number of Buy Now, Pay Later (BNPL) users in Asia from 2022 to 2023, by selected country (in millions)

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Release date

March 2025

Region

Asia

Survey time period

2022 to 2023

Supplementary notes

*2024 figures not available as the source no long reports figures of these markets.

Figures before 2023 come from the previous publication.

Citation formats

Number of Buy Now, Pay Later users Asia 2022-2023, by country

Published by Statista Research Department, Nov 27, 2025

In 2023, Indonesia had the largest number of Buy Now, Pay Later (BNPL) users in Asia, at around **** million people. This was followed by Vietnam, where the number of BNPL users amounted to about **** million people in 2023.

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