The source refers to the figure as "dollar originations", as well as GMV (Gross Merchandise Volume).
The source adds that the figures provided include the overall value of checkouts of each loan, including a 25 percent down payment. If an online purchase is worth 100 USD and is financed using BNPL, it would count as 100 USD in this statistic - even if 25 USD is paid at checkout and the remaining 75 USD comes from the following three installments.
Citation formats
Buy now, pay later (BNPL) transaction volume in Italy 2025
The number of Italian BNPL transactions is expected to grow by over ** percent per year from 2021 onwards, although its market size is relatively small. This according to estimates on Italy's buy now, pay later market shared domestically. The source mentions BNPL generally is "a phenomenon with one of the highest growth rates" - although it does not mention whether it refers to buy now, pay later globally or refers to Italy specifically. Nevertheless, it expects Italian BNPL to reach a market size of **** billion euros by 2025. Compared to overall online payments in 2021 - valued at *** billion euros that year - this future value would be around **** percent of the market in 2021. The country ranked lower than other countries in the world, especially Europe, when it comes to BNPL market share within domestic e-commerce payments.
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la Repubblica, & Statista. (August 5, 2022). Transaction volume of buy now, pay later (BNPL) in Italy in 2025, compared to the country's overall e-commerce market in 2021 [Graph]. In Statista. Retrieved May 08, 2026, from https://www.statista.com/statistics/1341958/bnpl-market-size-in-italy/
la Repubblica, und Statista. "Transaction volume of buy now, pay later (BNPL) in Italy in 2025, compared to the country's overall e-commerce market in 2021." Chart. August 5, 2022. Statista. Accessed May 08, 2026. https://www.statista.com/statistics/1341958/bnpl-market-size-in-italy/
la Repubblica, Statista. (2022). Transaction volume of buy now, pay later (BNPL) in Italy in 2025, compared to the country's overall e-commerce market in 2021. Statista. Statista Inc.. Accessed: May 08, 2026. https://www.statista.com/statistics/1341958/bnpl-market-size-in-italy/
la Repubblica, and Statista. "Transaction Volume of Buy Now, Pay Later (Bnpl) in Italy in 2025, Compared to The Country's Overall E-commerce Market in 2021." Statista, Statista Inc., 5 Aug 2022, https://www.statista.com/statistics/1341958/bnpl-market-size-in-italy/
la Repubblica & Statista, Transaction volume of buy now, pay later (BNPL) in Italy in 2025, compared to the country's overall e-commerce market in 2021 Statista, https://www.statista.com/statistics/1341958/bnpl-market-size-in-italy/ (last visited May 08, 2026)
Transaction volume of buy now, pay later (BNPL) in Italy in 2025, compared to the country's overall e-commerce market in 2021 [Graph], la Repubblica, & Statista, August 5, 2022. [Online]. Available: https://www.statista.com/statistics/1341958/bnpl-market-size-in-italy/
