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All Journal Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat International Journal of Psychology and Health Science
Rohana Sitanggang
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Nursing Public Health

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Employee Performance Improvement Strategy in the Manufacturing Industry Rahman Soesilo; Lucy Lidiawati Santioso; Kamsariaty Kamsariaty; Dian Nur Mastuti; Rohana Sitanggang
International Journal of Psychology and Health Science Vol. 2 No. 2 (2024): International Journal of Psychology and Health Science (April-June 2024)
Publisher : Greenation Publisher & Yayasan Global Research National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijphs.v2i2.515

Abstract

Abstract: Article Employee performance improvement strategy at the manufacturing industry within the scope of human resource management science. This article aims to create hypotheses regarding the relationship between factors, which can then be used for further research in the field of human resource management. The research method used in this research is descriptive qualitative. The data used in this research comes from previous research which is still relevant to the current investigation. Data was collected from leading academic online platforms, including Publish or Perish, Google Scholar, digital reference books, and Sprott journals. The results of this literature research include 1) The influence of self-efficacy on employee engagement; 2) The influence of psychological tests on employee engagement; 3) The influence of work life balance on employee engagement; 4) The effect of remuneration on employee engagement; 5) The influence of self-efficacy on employee performance; 6) The influence of psychological tests on employee performance; 7) The influence of work life balance on employee performance; 8) The effect of remuneration on employee performance; and 9) The influence of employee engagement on employee performance. Keyword: Employee Performance, Employee Engagement, Self Efficacy, Psychology Test, Work-Life Balance, Remuneration
Socialization of Strategies for Building MSME Businesses by Following Digitalization Promotion Trends in a Village Primadi Candra Susanto; Olfebri Olfebri; Aang Gunawan; Basri Fahriza; Reza Fauzi Jaya Sakti; Agus Suhendra; Alfais Amin Darmawan; Rohana Sitanggang
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 4 (2025): Juli : ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i4.2180

Abstract

Micro,Small, and Medium Enterprises (MSMEs) are a vital pillar of the national economy, significantly contributing to employment, innovation, and regional economic development. However, in the ever-evolving digital era, many MSMEs have yet to optimally utilize digital promotional technologies and trends, leading to limited market reach and business growth. This community service activity aims to improve MSMEs' understanding and skills in building and developing their businesses through digital-based promotional strategies. The methods used in this activity include interactive outreach, hands-on training, and mentoring focused on the use of social media, online marketplaces, and other relevant digital platforms. The activity was conducted in collaboration with the MSME community using a participatory approach, enabling participants to actively engage in learning and directly apply the materials provided. The results of the activity indicate that participants showed a significant increase in knowledge and awareness regarding the importance of digital branding, designing attractive and effective promotional content, and utilizing various digital tools to expand market access. Additionally, many participants expressed greater confidence in managing digital platforms to promote their products and services independently. This increase in digital literacy is crucial in helping MSMEs remain competitive and adaptive to market changes brought about by technological advances. By equipping MSMEs with relevant digital promotion skills, this initiative contributes to the broader goal of supporting the growth of resilient, sustainable, and innovative small businesses. In the long term, such community-based empowerment efforts are expected to foster economic resilience and inclusiveness in the face of ongoing digital economic transformation.
Co-Authors Aang Gunawan Agus Suhendra Alfais Amin Darmawan Basri Fahriza Dian Nur Mastuti Kamsariaty Kamsariaty Lucy Lidiawati Santioso OlFebri OlFebri Primadi Candra Susanto Reza Fauzi Jaya Sakti Soesilo, Rahman