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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Widya Cipta : Jurnal Sekretari dan Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Cakrawala : Jurnal Humaniora Bina Sarana Informatika JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) J-ADIMAS (Jurnal Pengabdian kepada Masyarakat) MEDIA MANAJEMEN JASA Budimas : Jurnal Pengabdian Masyarakat Journal of Industrial Engineering & Management Research (JIEMAR) INSPIRASI (JURNAL ILMU-ILMU SOSIAL) Jurnal Administrasi Kantor Jurnal Pengabdian Mandiri Media Ekonomi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Ilmiah Produktif Pusat Publikasi Ilmu Manajemen JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Holistik Analisis Nexus Jurnal Ekonomi, Manajemen, Akuntansi
Nurvi Oktiani
Universitas Bina Sarana Informatika
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Pendampingan Peningkatan Pemasaran dan Promosi Melalui E-Commerce Pada Adpers – Art Community Kelurahan Sukatani Kecamatan Tapos Depok Kuspriyono, Taat; Akil, Ibnu; Oktiani, Nurvi
J-ADIMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 7, No 1 (2019): In Press
Publisher : (STKIP) PGRI Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29100/j-adimas.v7i1.1154

Abstract

ABSTRAKAdpers- Art merupakan komunitas yang terbentuk atas kesamaan hobi dan menuangkan karya seni kedalam media nyata, dimana khususnya menuangkan karya tersebut kedalam bentuk visual ke media kertas dan beberapa media lainnya yang berbentuk 3 (tiga) dimensi, komunitas yang beralamatkan di kelurahan sukatani kecamatan Tapos Kota Depok ini memiliki visi dan misi diantaranya menjadi sebuah usaha yang pertama di Indonesia dengan mengedepankan teknologi berbasis kreatifitas sehingga dapat menginspirasi banyak orang, proses produksi dilakukan dengan cara perancangan Design (Pola), pengolahan  yang disederhanakan dengan menggunakan aplikasi atau software grafis/olah digital, pencetakan dengan menggunakan kertas bekas ataupun karton khusus, packing dan pemasaran. Pada prakteknya Aktivitas ataupun kegitan usaha yang dilakukan oleh Adpers – Art masih mengalami kendala diantaranya kegiatan Pemasaran dan Promosi yang belum maksimal dilakukan karena masih mengandalkan media melalui situs : https://adpers-art.blogspot.com, dimana dapat dikatakan masih belum efektif dan efisien dengan ditandai indikator bahwa masih banyaknya konsumen yang belum mengetahui keberadaan dari Adpers – Art ini, pada akhirnya dengan permasalahan diatas maka diperlukannya suatu solusi permasalahan bagi  Adpers – Art Community  agar kedepannya lebih dapat memaksimalkan pemasaran dan promosi, kegiatan Program Kemitraan pada masyarakat ini dilakukan dengan memberikan pendampingan  melalui pembuatan e-commerce yang mana, dengan adanya kegiatan ini dapat memberikan pengetahuan ataupun pendampingan kepada Adpers – Art Community dalam upaya peningkatan pemasaran dan promosi produk-produk Adpers – Art Community agar lebih dikenal oleh masyarakat Kata Kunci : Adpers – Art Community,  Pemasaran dan Promosi, E- Commerce
Pendekatan Clustering Budaya Organisasi dalam Upaya Peningkatan Kinerja Karyawan Oktiani, Nurvi; Utami, Camelia Putri; Yuliantari, Kartika
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 6, No 1 (2019): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (908.617 KB) | DOI: 10.31289/jkbm.v6i1.2662

Abstract

Organization culture is a concept with multidimensional characteristic which consists of belief, values, and behavior pattern an assumption, that can be spread to organization, in other hand organization culture is one of element with have specific characteristic that can be improved quality and change in process management of organization performance, the research uses qualitative and qualitative design, data have been collected by observation, interview, and questionnaire. Data Analytic Technique uses factor analytic with other calculation, for other calculation, this research uses some indicator in organization culture, and it has been classified for some cluster consist of Constructive Cluster, Passive or Defensive cluster, and Aggressive cluster. The Result of research can be described some indicator of organization culture are constructive cluster consist of innovation, Information, and technology benefits, new methods, loyalty and belief, transparent and openness, in other hands passive or defensive cluster, consists of evaluation and controlling, monitoring system, opportunities for increased performance, change, and service of organization and aggressive cluster consist of opportunities for  carrier development, self -  improvement, empathy
HOW LEADERSHIP AND INTEGRITY AFFECT EMPLOYEE PERFORMANCE WITH ORGANIZATIONAL COMMITMENT Sabil, Sabil; Hakim, Lukman; Martias, Andi; Kamal, Fahmi; Oktiani, Nurvi; Sudarmono Hadi, Seno; Masahere, Usran; Wiyanti, Rahma
Journal of Industrial Engineering & Management Research Vol. 2 No. 5 (2021): October 2021
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (386.792 KB) | DOI: 10.7777/jiemar.v2i5.208

Abstract

The company's growth is expected to be faster in order to survive in the competition, in the current digital era the number of competitors cannot be known for sure because many are moving digitally. so that in this study the researchers saw the importance of organizational commitment and the role of employees in advancing the company in the current digital era, therefore this study aims to determine the factors that influence this and how much influence leadership and integrity have on it. This study uses the analytical method used is descriptive analysis, and the test instrument using SEM PLS with the number of samples used as many as 140 permanent employees in one of the company's departments. The results of the study indicate that leadership and integrity partially and significantly affect organizational commitment and employee performance. While simultaneously leadership and integrity have a significant effect on employee performance by mediating Organizational Commitment.
Sistem Pengelolaan E-Commerce (SisPEC) Produk Adpers Art Community Kelurahan Sukatani Kecamatan Tapos Depok Haryani Haryani; Nurvi Oktiani; Taat Kuspriyono; Ibnu Akil
Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2021): Februari 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.411 KB) | DOI: 10.31294/jabdimas.v4i1.7929

Abstract

Penjualan online atau e-commerce merupakan suatu aplikasi yang dibangun untuk bisnis penjualan barang atau jasa yang menghubungkan antara penjual dan pembeli melalui transaksi elektronik dan membantu penjual dalam memasarkan produk dagangannya. Tujuan dari sosialisasi pengelolaan penjualan online ini adalah untuk memberikan pengarahan kepada anggota Adpers Art Community dalam proses pengelolaan penjualan online produk Adpers. Dalam menjalankan aktivitas kegiatan sehari-harinya Adpers Art mengalami beberapa kendala diantaranya pemasaran dan promosi yang belum maksimal dilakukan karena masih mengandalkan situs web pribadi, hal ini masih kurang efektif dan efisien dengan ditandai indikator bahwa masih banyaknya konsumen yang belum mengetahui Adpers Art ini, selain itu dari segi manajemen Produksi dan Inovasi Produk, yang mana diperlukannya suatu pemahaman dan pengelolaan hasil produksi dengan cara dan inovasi produk yang menjangkau seluruh kebutuhan dan keinginan konsumen dimana tidak hanya menjangkau 1 (satu) komunitas atau segmen konsumen saja tapi dapat menjangkau segmentasi pasar yang lain (seperti segmentasi yang dilihat dari jenis kelamin, gaya hidup, dan lain-lain), pada akhirnya dengan permasalahan diatas maka diperlukannya suatu solusi permasalahan bagi  Adpers – Art agar kedepannya lebih dapat memaksimalkan pemasaran dan promosi serta Produksi yang memiliki Inovasi. Metode yang digunakan dalam kegiatan pengabdian masyarakat ini adalah dengan pemberian ceramah mengenai tata cara pengelolaan penjualan online yang baik dan benar. Hasil dari kegiatan pengabdian masyarakat ini adalah para anggota Adpers Art dapat melakukan pengelolaan penjualan online.
Pengaruh Pelatihan Kerja Terhadap Kinerja Karyawan Pada PT Kusumatama Mitra Selaras Jakarta Rani Kurniasari; Nurvi Oktiani; Gema Ramadhanti
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 2, No 2 (2018): September 2018
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.291 KB) | DOI: 10.31294/widyacipta.v2i2.4140

Abstract

ABSTRACT: One of the important factors in improving the quality of Human Resources (HR) is by training and developing employees to achieve company goals. This research method uses quantitative methods, with the technique of determining saturated sampling. The research was conducted through questionnaires to all employees of PT. Kasumatama Mitra Selaras, which is an outsourcing company with a total of 37 respondents. This questionnaire calculation with the technique of calculating the correlation coefficient, the coefficient of determination and multiple linear regression equations. With the SPSS 21 application, the correlation coefficient results are 0.650 and the results are categorized as strong. the determination coefficient can be seen that 0.422 or 42.2% of PT Kusumatama Mitra Selaras performance variables can be influenced by the training variable and the remaining 57.8% is influenced by other factors. Based on the calculation table of the regression equation can be obtained the equation is Y = 13.155 + 0.662 X. From the equation of the function it can be said that if training is constant or is 0 then Y (Performance) is equal to 13.155 with a regression coefficient of 0.662.
Service Quality Dan Customer Satisfaction Serta Pengaruhnya Terhadap Loyalitas Konsumen Pada CV Jaya Motor Bekasi Nurvi Oktiani; Indyah Setyorini
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 2, No 1 (2018): Maret 2018
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (251.909 KB) | DOI: 10.31294/widyacipta.v2i1.2620

Abstract

Services are activities undertaken by a person or group of people on the basis of a material factor through certain system, procedures and methods in order to fulfill the interest of others in accordance with their rights. To find out customer response will service motorcycle service at CV Jaya Motor, the authors conducted quantitative research three variables consist of Service Quality, Customer Satisfaction, through the method of distributing questionnaires from 50 respondents. The research uses calculations through software SPSS version 23, for the analytic of data is used Multiple Regression consist of the Classical assumption test, multikolinearitas, Normality, Heteroskedastisitas, Autokorelasi, from the Classical assumption test can describe there is no multikolinearitas, Normality, Heteroskedastisitas, Autokorelasi symptoms, partial correlations independen variabels can be describe between service quality and customer satisfaction have low correlation, which is consist of 0.098 and 0,107, beside that for coefficient determination can be explained 58,7%, and regression model can be describe for service quality variables  Ү : 7,916 + 0,264 Customer Satisfaction: Ү : (7,916 + 0,264) + 0,264 X2, and model regression for service quality and customer satisfaction toward loyality can be explained : Y: 7,916 + 0,264 X1+0,264 X2 , the finally CV Jayaa Motor Bekasi must give attention toward service quality and customer satisfaction, because the result have been low correlation and give more impact for loyality 
Implementasi Penerapan Motivasi Kerja dan Kinerja Karyawan Terhadap Peningkatan Produktifitas Kerja Nurvi Oktiani; Etika Sabariah; Saridawati Saridawati; Priska Caroline
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 3, No 2 (2019): September 2019
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (435.925 KB) | DOI: 10.31294/widyacipta.v3i2.6472

Abstract

Peningkatan produktifitas kerja merupakan salah satu tujuan yang sangat penting bagi organisasi   dengan adanya peningkatan produktifitas akan memberikan keuntungan bagi organisasi, produktivitas kerja dapat diupayakan dengan pengelolaan organisasi dengan mampu mengadopsi secara positif dari proses penilaian kinerja yang meliputi teknik motivasi untuk meningkatkan moralitas karyawan, metode yang digunakan dalam penelitian ini adalah dengan Desain penelitian dilakukan secara kuantitatif dengan teknik pengambilan sampling non probability sampling, melalui sampling purposive, Teknik analisis Regresi Linear berganda, adapun dalam penelitian ini dilakukan pengujian asumsi klasik yang terdiri dari uji reliabilitas, uji validitas, uji Normalitas, Uji Multikolinearitas, uji heteroskedasitas, Uji Autokorelasi, uji regresi partial dan uji regresi linear, jumlah sample dalam penelitian ini berjumlah 80 orang yang merupakan karyawan  dari hasil penelitian diperoleh bahwa terdapat hubungan dan pengaruh antara motivasi kerja dan kinerja karyawan terhadap produktifitas kerja, dari hasil penelitian juga dinyatakan bahwa variabel motivasi kerja merupakan faktor yang dominan dan signifikan dalam menentukan produktifitas kerja., oleh sebab itu perusahaan dapat melakukan pengelolaan pemberian kompensasi, memperhatikan lingkungan kerja, kebebasan dalam memberikan Ide- ide dan gagasan baru,  kebebasan dalam  memberikan kritik dan saran, membangun atau meningkatkan serta kamampuan dan keahlian, peningkatan Prestasi Kerja karyawan dengan memberikan peluang atau jalan karir (path way) , mendidik kemandirian karyawan, serta memberikan kebebasan bagi karyawan untuk lebih berinovasi dan memberikan gagasan baru agar dapat meningkatkan produktifitas kerja
The Effect Promotion E- Commerce Toward Effectiveness Promotion By Using (AIDA) Methods Nurvi Oktiani; Kartika Yuliantari; Taat Kuspriyono; Haryani Haryani; Rani Kurniasari
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 6, No 1 (2022): Maret 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.454 KB) | DOI: 10.31294/widyacipta.v6i1.11683

Abstract

Adpers-art communities is one of community have been built by similarity of hobbies, which is consist of making artworks in paper media or others which have three dimension. This research used quantitative method by multiply analysis regression, the sample from this research include 57 of consumer, the analysis data use reliability test, validity test, multicollinearity, Heteroscedasticity, Autocorrelation, normality, regression test. The Purpose of this research are known, the effect promotion E- Commerce toward effectiveness promotion by using AIDA Methods for Adpers – Art Community Product. For result, it can be described the regression model are significant  for measuring percentage from dependent variable and change independent variable every 1%, coefficient regression from attention :3.28, interest 6.43, desire : 3.324 as much can make increase effectiveness promotion, and Action :3.309 as much give effect for increasing effectiveness promotion , in advice, Adpers Art Community must think of about how to improve attention, desire and  action from consumer with any strategy for example increasing the effectiveness promotion by website and make specify strategies for improve especially attention, desire and action from consumer
FAKTOR INTERPERSONAL DAN FAKTOR STRUKTURAL DALAM EFEKTIFITAS IMPLEMENTASI CRM PADA PT KAI Commuter Line Nurvi Oktiani
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 1, No 1 (2017): Maret 2017
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v1i1.1645

Abstract

The Business competitive with have rapid condition, should have been give attention for all the business activities, that have been doing, although all of the company must give attention for the factors will give opportunity in company or business to do compete, Customer Relationship Management or CRM is a tool or strategy will make increase for all the profitable and  Sales Volume transaction, and for the purpose of CRM is how to increasing customer satisfaction, this research use quantitative methods, with the simple random sampling , and use analysis factor toward the user of Commuter Line, the result of research describe two of analysis factor which give impact for the efectivities of CRM implementation consist of Interpersonal Factor and Structural Factor. Structural factor which must more give attention is The usage of service the custumer necessary , in despite of for Structural Factor is
EFFECT OF PRODUCTS, PROMOTION, AND DISTRIBUTION OF PURCHASING DECISIONS ON FIGHTING BRAND Slamet Heri Winarno; Nurvi Oktiani
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 4, No 2 (2020): September 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v4i2.8379

Abstract

The presence of the fighting brand is the company's strategy to capture market share. In addition to releasing superior products that already exist in the market, it is also important for companies to fill the niche of business that is still empty, one of which is by introducing the fighting brand. Soft drinking products are currently favored by various groups of old, young, and children. This research is intended to determine the significant influence of marketing factors consisting of products, promotions, and distribution on the purchasing decision of S-tee soft drink brand fighter products produced by PT. Sinar Sosro. The study used respondents who have a habit of consuming S-tee products as many as 320 people. The data analysis method uses path analysis statistical techniques, which analyze the effect of each of the variables studied. Partially, promotion and distribution variables have a significant influence on purchasing decisions. The results also showed that 41.7% of the purchasing decisions of S-tee fighter brand products were influenced by product, promotion, and distribution, while 58.3% were influenced by other factors.
Co-Authors Ana Ramadhayanti Andi Martias Anggit Safrila Camelia Putri Utami Dhuha Safria Etika Sabariah Fahmi Kamal, Fahmi FITRIANI FITRIANI Gema Ramadhanti Haryani Heri Kuswara Ibnu Akil Indra Mulyawan Indyah Setyorini IRWIN SUKRISNO Kasmania, Desy Lukman Hakim Lutfiah, Sari M. Reza Naziatul Khasanah Nur Aidah, Hanyfah Nurhidayati Nurhidayati nurlaela eva puji lestari Nurlaela Eva Puji Lestari, Nurlaela Eva Puji Priska Caroline Rahmatillah, Alfani Raihan Fajri Rani Kurniasari Rani Kurniasari, Rani Rismawati, Sita Rizaldi Barez sabil sabil, sabil Saridawati Saridawati seno sudarmono Hadi Siti Nurhalizah Slamet Heri Winarno Syahrir Syahrir Syahrir Syahrir Taat Kuspriyono, Taat Teni Agustina Titik Misriati Usran Masahere Utami, Camelia Putri Utami, Camelia Putri Wiyanti, Rahma Yoseph Tajul Arifin Yuliantari, Kartika Zahra Nur Haliza