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Museum Smend marketing strategy in increasing tourist visits Lailatul, Fatimah Nurul; Nugraha, Julyan Tama; Nugraha, Julyan Tama; Hariyanti, Nunik
COMMICAST Vol 2, No 2 (2021): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v2i2.3402

Nusantara batik is a traditional work of art that has certain motifs originating from regions throughout Indonesia. Indonesian batik has unique motifs so that many foreigners love Indonesian batik. Germany is one country that really admires the work of Indonesian batik. One proof of this is the establishment of the Smend Batik Museum which is located in the center of Cologne City, to be precise in the Mainzerstra area. â€E. The Batik Smend Museum has a marketing strategy to attract readers and tourists to visit the Smend Batik Museum. This study aims to see the marketing strategy used by the Museum Batik Smend in increasing foreign tourist visits. The research method used is a literature study with a qualitative approach. The results showed that the website media can increase foreign tourist visits.

PENGARUH PROFITABILITAS, LEVERAGE, LIKUIDITAS, COLLATERALIZABLE ASSETS, DAN GROWTH IN NET ASSETS TERHADAP KEBIJAKAN DIVIDEN DENGAN FIRM SIZE, FIRM AGE, DAN BOARD SIZE SEBAGAI VARIABEL KONTROL (Studi Kasus Pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia (BEI) Tahun 2017-2019) Hariyanti, Nunik; Demi Pangestuti, Irene Rini
Diponegoro Journal of Management Volume 10, Nomor 3, Tahun 2021
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT The purpose of this research is to analyze the factors affecting dividend policy. This research using profitability, leverage, liquidity, collateralizable assets, and growth in net assets as a independent variable, and then dividend policy as a dependent variable. In addition, firm size, firm age, and board size are used as a control variable. This research using secondary data and the population of this research is 363 manufacturing firms listed on Indonesian Stock Exchange in period 2017-2019. By purposive sampling method, 44 manufacturing firm were obtained as the sample of this research. The analytical method used in this research is multiple linear regression analysis. The result of this research indicate that profitability and collateralizable assets has a positive and significant effect on dividend policy, leverage have insignificant effect on dividend policy, liquidity has a positive and insignificant effect on dividend policy, and growth in net assets has a negative and significant effect on dividend policy.

Critical Discourse Analysis of Mgdalenaf’s Choices on MSMEs during the Covid-19 Pandemic Hariyanti, Nunik; An Nur, Fitrinanda; Nabilah, Rifdah Ghinah
Jurnal Komunikasi Indonesia Vol. 11, No. 2
Publisher : UI Scholars Hub

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This study focuses on how the discourse on helping Micro, Small and Medium Enterprises (MSMEs) during the Covid-19 pandemic is shown on the food vlogger Mgdalenaf. MSMEs are in the spotlight because they are an important sector in the Indonesian economy that has been affected by the Covid-19 pandemic. One of the Indonesian food vloggers with almost 4 million followers on the YouTube channel; since the end of 2020, Mgdalenaf has broadcast programs to help MSMEs in the Jabodetabek area. In 2021, Mgdalenaf and the team were trying to reach a wider range of MSMEs affected by the Covid-19 Pandemic in Java-Bali. MSMEs themselves are the pillars of the Indonesian economy because 60% of Indonesia’s GDP comes from MSMEs. Discourse to help MSMEs through its broadcasts. The researcher aims to reveal the critical discourse raised by the creator of the food vlogger Mgdalenaf related to the issue of helping MSMEs using van Dijk’s critical discourse analysis through three components of analysis, namely text, social cognition and social analysis. The results of this study, the text describes the experiences of SMEs amid the Covid-19 Pandemic. In the context of social cognition, creators have a role to play in helping the affected MSMEs. While the social analysis raised is the dominance of the existing discourse in society, MSMEs represent the lower middle-class economy, which is currently difficult to carry out the production, distribution and consumption processes. In addition, the discourse that emerged was to revive MSMEs as a driver of the community’s economy, and women were also able to contribute to the economy’s running.

STRATEGI KOMUNIKASI PRUDENTIAL INDONESIA DALAM MENGOPTIMALKAN GCG MELALUI PROGRAM CSR Al khafii, Refki; Hariyanti, Nunik
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 9 No. 3 (2024): EDISI JULI
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v9i3.235

Salah satu bentuk komunikasi strategi yang efektif dalam memberikan citra yang baik pada perusahaan adalah dengan mengandalkan program-program sosial perusahaan yang berdampak positif bagi masyarakat, dengan itu masyarakat akan memberikan sebuah kesan positif juga pada perusahaan. Corporate Sosial Responsibilty hal wajib dipenuhi bagi perusahaan. CSR juga akan membawa perusahaan mencapai Good Corporate Governance yang sempurna. Penelitian ini bertujuan menganalisis program CSR yang dilakukan Prudential Indonesia sebagai strategi komunikasi dalam mendorong perusahaan mencapai GCG yang sempurna. Jenis kajian yang digunakan yakni studi kepustakaan. Pendekatan yang digunakan deskriptif kualitatif. Hasil penelitian ini menemukan bahwa Prudential Indonesia telah menerapkan strategi komunikasi yang baik melalui program CSR dan juga telah mencapai GCG yang sempurna sebagaimana diakomodir oleh Indonesia diwujudkan melalui Pasal 74 Undang-undang Nomor 40 Tahun 2007 tentang Perseroan terbatas wajib memenuhi aspek program yang berdampak positif bagi masyarakat. Penerapan prinsip GCG melalui praktik CSR yang diterapkan oleh Prudential Indonesia sudah cukup baik dalam menerapkan prinsip transparency, accountanbility, dan responsibility yang dicirikan dengan adanya berbagai penghargaan-penghargaan serta kolaborasi bersama berbagai lembaga untuk menambahkan kapasitas perusahaan.

Representasi Patriarki dalam Film Samjin Company English Class (2020) Karya Lee Jong Pil Aini, Lana Qurrotul; Hariyanti, Nunik
Nusa: Jurnal Ilmu Bahasa dan Sastra Vol 17, No 4: November 2022
Publisher : Indonesian literature Program, Faculty of Humanities, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/nusa.17.4.406-421

Tujuan dari penelitian ini adalah untuk mendeskripsikan budaya patriarki yang terdapat dalam film Samjin Company English Class (2020) karya Lee Jong Pil. Penelitian ini menggunakan jenis penelitian kualitatif dengan model semiotika Ferdinand De Saussure yang berupa Signifier (Penanda) dan Signified (Petanda) yang kemudian dihubungkan sehingga membentuk Signification. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah observasi dan dokumentasi untuk mendapatkan hasil data yang sesuai. Hasil dari penelitian ini menunjukkan bahwa terdapat 8 tanda dalam film Samjin Company English Class. Tanda-tanda tersebut merepresentasikan budaya patriarki yang dialami oleh perempuan di tempat kerja. 8 tanda yang terdapat dalam film Samjin Company English Class diwujudkan pada perilaku patriarki yang berupa marginalisasi perempuan, subordinasi perempuan, pelabelan negatif terhadap perempuan, kekerasan terhadap perempuan, dan beban kerja perempuan.

Pelatihan Pengembangan Bisnis Mahasiswa Asing di Tiongkok Hariyanti, Nunik; Pranolo, Andri; Salim, Agus; Fadillah, Dani; Khotimah, Husnul; Firdaus, Nalendra
SABDAMAS Vol 2 No 1 (2023): SABDAMAS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Unika Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/sabdamas.v2i1.5019

Tiongkok merupakan salah satu pusat negara tujuan untuk melanjutkan studi. Salah satu kota tujuan studi adalah kota Nanjing. Bisnis ekspor-impor merupakan peluang yang dapat dilakukan oleh para mahasiswa untuk meningkatkan penghasilan tambahan bagi mahasiswa. Selama ini mahasiswa hanya berbisnis dalam skala kecil, tetapi belum menjangkau pasar antarnegara. Tidak jarang mahasiswa kesulitan menemukan cara untuk memulai bisnis ekspor-impor ini. Tujuan pengabdian ini adalah memberikan pelatihan pengembangan bisnis ekspor-impor bagi mahasiswa asing di Tiongkok melalui kegiatan pelatihan penentuan produk ekspor-impor, pelatihan mempersiapkan dokumen ekspor-impor, dan pengenalan membangun bisnis ekspor-impor. Kegiatan ini dilaksanakan secara luring di Tiongkok dengan metode presentasi, diskusi, dan pendampingan yang dilakukan sejak Juli hingga September 2023. Pelatihan meliputi kegiatan penentuan produk ekspor-impor, pelatihan mengenal dokumen ekspor-impor dan pembuatan perusahaan ekspor-impor. Hasil pretest dan post-test kegiatan ini menunjukkan bahwa pengetahuan peserta meningkat dari rata-rata 7,2 menjadi 9,7 terkait dengan ekspor-impor.

Strategi Komunikasi komunitas 4K Yogyakarta melalui akun Instagram @4k.yogyakarta Dalam Menumbuhkan Kesadaran Masyarakat Mengenai Pelestarian Penyu di Yogyakarta Kusumo, Bagus; Hariyanti, Nunik
JURNAL PARADIGMA : Journal of Sociology Research and Education Vol. 5 No. 2 (2024): (DECEMBER 2024) JURNAL PARADIGMA: Journal of Sociology Research and Education
Publisher : Labor Program Studi Pendidikan Sosiologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/jpjsre.v5i2.10543

Penelitian ini mengkaji strategi komunikasi Komunitas 4K Yogyakarta melalui platform Instagram dalam upaya meningkatkan kesadaran masyarakat tentang pelestarian penyu di Yogyakarta. Dengan menggunakan metodologi penelitian deskriptif kualitatif dan pendekatan analisis Miles dan Huberman, penelitian ini menganalisis konten feeds dan reels dari akun Instagram @4K.yogyakarta. Data dikumpulkan melalui wawancara mendalam dan observasi, dengan validasi menggunakan triangulasi sumber. Hasil penelitian menunjukkan bahwa pemilihan Instagram sebagai platform utama merupakan keputusan strategis yang efektif, didukung oleh data demografis yang menunjukkan 167,8 juta pengguna aktif di Indonesia dengan 89,9% berusia 18-44 tahun. Strategi komunikasi yang diterapkan meliputi tiga aspek utama: membangun kredibilitas melalui konten kolaboratif, menyajikan infografis edukatif berbasis data, dan mengembangkan konten yang menciptakan hubungan emosional dengan audiens. Implementasi teori uses and gratification membantu mengoptimalkan penyampaian pesan sesuai kebutuhan audiens. Penelitian ini menyimpulkan bahwa strategi komunikasi digital yang komprehensif dan terencana dapat secara efektif meningkatkan kesadaran masyarakat terhadap pelestarian penyu, yang dibuktikan dengan tingkat keterlibatan audiens yang tinggi dan perubahan persepsi positif terhadap upaya konservasi.

Revitalizing Indonesian Tourism: Insights from Gunungkidul Regency's Communication Strategy Asmara, Shenja Nanta; Salim, Mufid; Adhitya, Galant Nanta; Marta, Rustono Farady; Hariyanti, Nunik; An Nur, Fitrinanda
Jurnal Komunikasi Vol. 16 No. 1 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i1.26320

Tourism is a crucial part of Indonesia's economy, thanks to the country's natural beauty and attractions. However, the COVID-19 pandemic has presented significant challenges to the sector, requiring innovative strategies to revive it. This study examines the communication strategy of the Gunungkidul Regency Tourism Office, focusing on how it navigates the complexities of the new normal era. The study uses a qualitative descriptive approach and centers on the Gunungkidul Regency Tourism Office. Data was gathered through observation and documentation of tourist sites and interviews with tourism officials, site management personnel, and tourists from June to July 2021. The study found that the Gunungkidul Regency Tourism Office diligently adopted key communication strategy phases, including audience profiling, message formulation, method selection, and media choice. They also provided fundamental components of tourism development, such as attraction, accessibility, amenities, and ancillary, to cater to tourist demands. The strategy emphasizes effective communication to engage diverse stakeholders, using audience segmentation and engagement and multimedia platforms to ensure maximal outreach and resonance. The findings highlight the importance of crisis communication best practices, audience segmentation, and evaluating tourism community resilience, which are essential for crafting a resilient and sustainable tourism ecosystem.

CULTIVATING WORK ENGAGEMENT: THE IMPACT OF INTERPERSONAL COMMUNICATION AND BEHAVIOR Rusliansyah, Rusliansyah; Salim, Mufid; Chinmi, Michael; Lumampauw, Andreas; Hariyanti, Nunik
ASPIRATION Journal Vol. 4 No. 1 (2023): July Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v4i1.83

This study explores the integral roles of interpersonal communication and behavior in enhancing work engagement within an organizational context, focusing on work motivation as a mediating factor. Grounded in Self-Determination Theory, the research emphasizes the importance of intrinsic motivation fostered by quality interpersonal relationships that enhance employee engagement and well-being. Conducted at the Dinas Tenaga Kerja dan Transmigrasi Daerah Istimewa Yogyakarta (Yogyakarta Special Region Manpower and Transmigration Service), Indonesia, this quantitative study involved 100 employees and employed hierarchical regression analysis to examine the relationships among interpersonal communication, behavior, and work engagement. Findings indicate significant direct and mediated effects of interpersonal dynamics on work engagement, with interpersonal behavior particularly influential. The study underscores the complexity of work engagement dynamics and supports enhancing interpersonal communication and behavior in organizational settings to boost motivation and engagement. These insights contribute to both theoretical understanding and practical applications in workplace management and communication psychology.

Museum Smend marketing strategy in increasing tourist visits Lailatul, Fatimah Nurul; Nugraha, Julyan Tama; Hariyanti, Nunik
COMMICAST Vol. 2 No. 2 (2021): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v2i2.3402

Nusantara batik is a traditional work of art that has certain motifs originating from regions throughout Indonesia. Indonesian batik has unique motifs so that many foreigners love Indonesian batik. Germany is one country that really admires the work of Indonesian batik. One proof of this is the establishment of the Smend Batik Museum which is located in the center of Cologne City, to be precise in the Mainzerstra area. â€E. The Batik Smend Museum has a marketing strategy to attract readers and tourists to visit the Smend Batik Museum. This study aims to see the marketing strategy used by the Museum Batik Smend in increasing foreign tourist visits. The research method used is a literature study with a qualitative approach. The results showed that the website media can increase foreign tourist visits.

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