Expanding markup support for Organization details, including Logo structured data
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Wednesday, November 29, 2023
Since 2013, Google has
supported logo structured data, which recognizes two Organization
fields: logo and url. Today we're expanding our support for
organizational information by extracting additional administrative data such as name, address,
contact information, and various business identifiers. You can continue to provide the logo
and url fields to specify which image we use as your logo in Google search results.
With this update, Google can make use of this markup in knowledge panels and other visual elements
(such as attribution),
which helps users more easily find your organization's details on Google Search.
As part of this expanded support for organizational data, we're merging the logo documentation
into the new organization
documentation. The existing logo report in Search Console and
validations in the Rich Results Test are now replaced with more extensive organization
validations in the Rich Results Test.
If you've already added the logo and url fields via organization markup,
there's nothing you need to do and Google still understands your logo markup. We do encourage you
to add the new fields if applicable for your organization.
Adding support for Organization to the Rich Results Test
You can test your organization structured data using the
Rich Results Test by submitting the URL
of a page or a code snippet. Using the tool, you can confirm whether or not your markup is valid
instantly.
If your site is a local business, we recommend you also follow the existing
local business markup
guidelines in addition to the new organization markup.
If your site is only an online business, we recommend using the OnlineBusiness
subtype of Organization.
We hope these additions make it easier for you to add organization structured data describing your
business or organization, and enable it to be shown on Google knowledge panels. If you have any
questions or concerns, please reach out to us via the
Google Search Central Community.
Posted by Irina Tuduce and Alex Jansen, Google Shopping software engineers
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle is expanding support for organization structured data to include more administrative details like name, address, contact information, and business identifiers, which can be utilized in knowledge panels and other visual elements.\u003c/p\u003e\n"],["\u003cp\u003eGoogle has merged logo documentation with the organization documentation, offering more extensive validations in the Rich Results Test, replacing the previous logo report in Search Console.\u003c/p\u003e\n"],["\u003cp\u003eExisting \u003ccode\u003elogo\u003c/code\u003e and \u003ccode\u003eurl\u003c/code\u003e fields within organization markup remain functional, but adding new organizational fields is encouraged for enhanced visibility.\u003c/p\u003e\n"],["\u003cp\u003eProviding additional organization details makes markup eligible for display on knowledge panels, such as the merchant knowledge panel.\u003c/p\u003e\n"],["\u003cp\u003eLocal businesses should adhere to both local business and organization markup guidelines, while online-only businesses are recommended to utilize the \u003ccode\u003eOnlineBusiness\u003c/code\u003e subtype of \u003ccode\u003eOrganization\u003c/code\u003e.\u003c/p\u003e\n"]]],["Google is expanding its support for organizational data beyond logos and URLs, now extracting information like name, address, contact details, and business identifiers. This update merges logo documentation into new organization documentation, replacing existing logo reports with broader organization validations in the Rich Results Test. Providing additional organizational details can make markup eligible for knowledge panels. The Rich Results Test now supports testing this data. Local businesses should follow both the new organization and existing local business markup guidelines. Online businesses should use the `OnlineBusiness` subtype.\n"],null,["Wednesday, November 29, 2023\n\n\n[Since 2013](/search/blog/2013/05/using-schemaorg-markup-for-organization), Google has\nsupported logo structured data, which recognizes two [Organization](https://schema.org/Organization)\nfields: `logo` and `url`. Today we're expanding our support for\norganizational information by extracting additional administrative data such as name, address,\ncontact information, and various business identifiers. You can continue to provide the `logo`\nand `url` fields to specify which image we use as your logo in Google search results.\nWith this update, Google can make use of this markup in knowledge panels and other visual elements\n(such as [attribution](/search/docs/appearance/visual-elements-gallery#attribution)),\nwhich helps users more easily find your organization's details on Google Search.\n\n\nAs part of this expanded support for organizational data, we're merging the logo documentation\ninto the new [organization](/search/docs/appearance/structured-data/organization)\ndocumentation. The existing logo report in Search Console and\nvalidations in the Rich Results Test are now replaced with more extensive organization\nvalidations in the Rich Results Test.\n\n\nIf you've already added the `logo` and `url` fields via organization markup,\nthere's nothing you need to do and Google still understands your logo markup. We do encourage you\nto add the new fields if applicable for your organization.\n\n\nWhen you provide additional organization details, your markup can be eligible to be shown on\nknowledge panels, such as the [recently announced merchant knowledge panel](https://blog.google/products/shopping/google-merchant-new-features-holiday/).\n\nAdding support for `Organization` to the Rich Results Test\n\n\nYou can test your organization structured data using the\n[Rich Results Test](https://search.google.com/test/rich-results) by submitting the URL\nof a page or a code snippet. Using the tool, you can confirm whether or not your markup is valid\ninstantly.\n\n\nIf your site is a local business, we recommend you also follow the existing\n[local business](/search/docs/appearance/structured-data/local-business) markup\nguidelines in addition to the new [organization](/search/docs/appearance/structured-data/organization) markup.\nIf your site is only an online business, we recommend using the [`OnlineBusiness`](https://schema.org/OnlineBusiness)\nsubtype of `Organization`.\n\n\nWe hope these additions make it easier for you to add organization structured data describing your\nbusiness or organization, and enable it to be shown on Google knowledge panels. If you have any\nquestions or concerns, please reach out to us via the\n[Google Search Central Community](https://support.google.com/webmasters/threads?thread_filter=(category%3Astructured_data)).\n\nPosted by [Irina Tuduce](/search/blog/authors/irina-tuduce) and Alex Jansen, Google Shopping software engineers"]]
