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Tuesday, September 22, 2020
Starting today, we support shippingDetails
schema.org markup as an alternative way for retailers to be eligible for shipping details in
Google Search results.
Since June 2020, retailers have been able to list their products across different Google
surfaces without payment,
including on Google Search.
We are committed to supporting ways for the ecosystem to better connect with users that come to
Google to look for the best products, brands, and retailers by investing both in more robust
tooling in
Google Merchant Center as
well as with new kinds of schema.org options.
Shipping details, including cost and expected delivery times, are often a key consideration for
users making purchase decisions. In our own studies, we've heard that users abandon shopping
checkouts because of unforeseen or uncertain shipping costs. This is why we will often show
shipping cost information in certain result types, including listings on Google Search
(currently in the US, in English only).
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle now supports \u003ccode\u003eshippingDetails\u003c/code\u003e schema.org markup, allowing retailers to display shipping information in Google Search results without a Merchant Center account.\u003c/p\u003e\n"],["\u003cp\u003eThis update enables retailers to provide crucial shipping cost and delivery time details directly on their web pages, potentially improving user experience and reducing shopping cart abandonment.\u003c/p\u003e\n"],["\u003cp\u003eRetailers can either configure shipping settings in Google Merchant Center or implement the \u003ccode\u003eshippingDetails\u003c/code\u003e schema.org markup on their product pages to surface this information in Search.\u003c/p\u003e\n"],["\u003cp\u003eProviding shipping details is important for transparency and can influence purchase decisions, as users often prioritize this information.\u003c/p\u003e\n"]]],["Retailers can now use the `shippingDetails` schema.org markup to display shipping information in Google Search results. This is an alternative to configuring shipping settings in Google Merchant Center. Google supports free retail listings across its surfaces since June 2020, and shipping details are critical for users' purchase decisions. The new markup is for retailers without Merchant Center accounts, and documentation is available. Currently, the feature is available in the US, in English only.\n"],null,["Tuesday, September 22, 2020\n\n\nStarting today, we support [`shippingDetails`\nschema.org markup](https://schema.org/shippingDetails) as an alternative way for retailers to be eligible for shipping details in\nGoogle Search results.\n\n\nSince June 2020, retailers have been able to list their products across different Google\nsurfaces without payment,\n[including on Google Search](https://blog.google/products/shopping/bringing-free-retail-listings-google-search/).\nWe are committed to supporting ways for the ecosystem to better connect with users that come to\nGoogle to look for the best products, brands, and retailers by investing both in more robust\ntooling in\n[Google Merchant Center](https://www.google.com/retail/solutions/merchant-center/) as\nwell as with new kinds of schema.org options.\n\n\nShipping details, including cost and expected delivery times, are often a key consideration for\nusers making purchase decisions. In our own studies, we've heard that users abandon shopping\ncheckouts because of unforeseen or uncertain shipping costs. This is why we will often show\nshipping cost information in certain result types, including listings on Google Search\n(currently in the US, in English only).\n\n\nRetailers have always been able to\n[configure shipping settings in Google Merchant Center](https://support.google.com/merchants/answer/7050921?ref_topic=7293661)\nin order to display this information in listings. Starting today, we now also support the\n[`shippingDetails` schema.org markup](https://schema.org/shippingDetails)\ntype for retailers who don't have active Merchant Center accounts with product feeds.\n\n\nFor retailers that are interested in this new markup, check out\n[our documentation](/search/docs/appearance/structured-data/product#shipping)\nto get started.\n\n\nPosted by Kyle Kelly, Shopping Product Manager"]]
