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Thursday, May 03, 2018
Last year,
we launched Google Home with recipe guidance, providing users with step-by-step instructions for
cooking recipes. With more people using Google Home every day, we're publishing new guidelines so
your recipes can support this voice guided experience. You may receive traffic from more sources,
since users can now discover your recipes through the Google Assistant on Google Home. The
updated structured data properties
provide users with more information about your recipe, resulting in higher quality traffic to your
site.
Updated recipe properties to help users find your recipes
We updated our
recipe developer documentation to help
users find your recipes and experience them with Google Search and the Google Assistant on Google
Home. This will enable more potential traffic to your site. To ensure that users can access your
recipe in more ways, we need more information about your recipe. We now recommend the following
properties:
Videos: Show users how to make the dish by adding a video array
Category: Tell users the type of meal or course of the dish (for example,
"dinner", "dessert", "entree")
Cuisine: Specify the region associated with your recipe (for example,
"Mediterranean", "American", "Cantonese")
Keywords: Add other terms for your recipe such as the season ("summer"), the
holiday ("Halloween", "Diwali"), the special event ("wedding", "birthday"), or other descriptors
("quick", "budget", "authentic")
We also added more guidance for recipeInstructions. You can specify each step of the
recipe with the HowToStep property, and sections of steps with the
HowToSection property.
Add recipe instructions and ingredients for the Google Assistant
We now require the recipeIngredient and recipeInstructions properties if
you want to support the Google Assistant on Google Home. Adding these properties can make your
recipe eligible for integration with the Google Assistant, enabling more users to discover your
recipes. If your recipe doesn't have these properties, it won't be eligible for guidance with the
Google Assistant, but it can still be eligible to appear in Search results.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle updated recipe structured data guidelines to enhance recipe search and Google Assistant integration on Google Home.\u003c/p\u003e\n"],["\u003cp\u003eWebsite owners should add structured data properties like videos, category, cuisine, and keywords for better recipe visibility.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003erecipeIngredient\u003c/code\u003e and \u003ccode\u003erecipeInstructions\u003c/code\u003e properties are now required for Google Assistant integration on Google Home, enabling voice-guided cooking.\u003c/p\u003e\n"],["\u003cp\u003eAdding these properties increases recipe discoverability and potential traffic, while recipes without them may still appear in Google Search results.\u003c/p\u003e\n"],["\u003cp\u003eDetailed information and support are available in Google's Recipe developer documentation and Webmaster Help Forum.\u003c/p\u003e\n"]]],["Google updated recipe guidelines for Google Search and Google Assistant on Google Home. Key actions include adding `video`, `category`, `cuisine`, and `keywords` properties to provide more recipe information. `recipeIngredient` and `recipeInstructions` are now required for Google Assistant integration. These updates allow users to discover recipes through voice guidance and enhance recipe discoverability, resulting in potential increased traffic for website. `HowToStep` and `HowToSection` properties offer enhanced instructions structure.\n"],null,["Thursday, May 03, 2018\n\n\n[Last year](https://www.blog.google/products/assistant/cooking-with-the-assistant-google-home-your-secret-ingredient/),\nwe launched Google Home with recipe guidance, providing users with step-by-step instructions for\ncooking recipes. With more people using Google Home every day, we're publishing new guidelines so\nyour recipes can support this voice guided experience. You may receive traffic from more sources,\nsince users can now discover your recipes through the Google Assistant on Google Home. The\n[updated structured data properties](/search/docs/appearance/structured-data/recipe#recipe_properties)\nprovide users with more information about your recipe, resulting in higher quality traffic to your\nsite. \n\nUpdated recipe properties to help users find your recipes\n\n\nWe updated our\n[recipe developer documentation](/search/docs/appearance/structured-data/recipe) to help\nusers find your recipes and experience them with Google Search and the Google Assistant on Google\nHome. This will enable more potential traffic to your site. To ensure that users can access your\nrecipe in more ways, we need more information about your recipe. We now recommend the following\nproperties:\n\n- **Videos:** Show users how to make the dish by adding a `video` array\n- **Category**: Tell users the type of meal or course of the dish (for example, \"dinner\", \"dessert\", \"entree\")\n- **Cuisine:** Specify the region associated with your recipe (for example, \"Mediterranean\", \"American\", \"Cantonese\")\n- **Keywords**: Add other terms for your recipe such as the season (\"summer\"), the holiday (\"Halloween\", \"Diwali\"), the special event (\"wedding\", \"birthday\"), or other descriptors (\"quick\", \"budget\", \"authentic\")\n\n\nWe also added more guidance for `recipeInstructions`. You can specify each step of the\nrecipe with the `HowToStep` property, and sections of steps with the\n`HowToSection` property.\n\nAdd recipe instructions and ingredients for the Google Assistant\n\n\nWe now require the `recipeIngredient` and `recipeInstructions` properties if\nyou want to support the Google Assistant on Google Home. Adding these properties can make your\nrecipe eligible for integration with the Google Assistant, enabling more users to discover your\nrecipes. If your recipe doesn't have these properties, it won't be eligible for guidance with the\nGoogle Assistant, but it can still be eligible to appear in Search results.\n\n\nFor more information, visit our\n[Recipe developer documentation](/search/docs/appearance/structured-data/recipe). If you\nhave questions about the feature, please ask us in the\n[Webmaster Help Forum](https://support.google.com/webmasters/community/).\n\nPosted by [Earl J. Wagner](/search/blog/authors/earl-wagner), Software Engineer"]]
