In 2026, advertising spending in Europe's top five largest ad markets will amount to an estimated ***** billion U.S. dollars, of which almost ** billion dollars (or about ** percent) will come from the United Kingdom alone. Expenditures in Germany and France were projected to reach **** billion and **** billion dollars, respectively. Altogether the five displayed countries accounted for an estimated **percent of the world's ad spend forecast for 2025.
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Dentsu. (December 3, 2025). Advertising spending in selected countries in Europe from 2025 to 2028 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/435157/tv-ad-spend-in-europe-by-region/
Dentsu. "Advertising spending in selected countries in Europe from 2025 to 2028 (in billion U.S. dollars)." Chart. December 3, 2025. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/435157/tv-ad-spend-in-europe-by-region/
Dentsu. (2025). Advertising spending in selected countries in Europe from 2025 to 2028 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/435157/tv-ad-spend-in-europe-by-region/
Dentsu. "Advertising Spending in Selected Countries in Europe from 2025 to 2028 (in Billion U.S. Dollars)." Statista, Statista Inc., 3 Dec 2025, https://www.statista.com/statistics/435157/tv-ad-spend-in-europe-by-region/
Dentsu, Advertising spending in selected countries in Europe from 2025 to 2028 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/435157/tv-ad-spend-in-europe-by-region/ (last visited May 07, 2026)
Advertising spending in selected countries in Europe from 2025 to 2028 (in billion U.S. dollars) [Graph], Dentsu, December 3, 2025. [Online]. Available: https://www.statista.com/statistics/435157/tv-ad-spend-in-europe-by-region/
