Out of the 30 European countries presented in the data set, *******was the fastest growing digital advertising market, reporting an annual growth rate of **** percent in 2024. ****** and ********followed with **** percent and **** percent, respectively. On average, the expenditure in the 30 countries grew by ** percent.
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IAB Europe. (May 21, 2025). Change in digital advertising spending in Europe in 2024, by country [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/260694/europe-change-in-online-ad-spend/
IAB Europe. "Change in digital advertising spending in Europe in 2024, by country." Chart. May 21, 2025. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/260694/europe-change-in-online-ad-spend/
IAB Europe. (2025). Change in digital advertising spending in Europe in 2024, by country. Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/260694/europe-change-in-online-ad-spend/
IAB Europe. "Change in Digital Advertising Spending in Europe in 2024, by Country." Statista, Statista Inc., 21 May 2025, https://www.statista.com/statistics/260694/europe-change-in-online-ad-spend/
IAB Europe, Change in digital advertising spending in Europe in 2024, by country Statista, https://www.statista.com/statistics/260694/europe-change-in-online-ad-spend/ (last visited May 07, 2026)
Change in digital advertising spending in Europe in 2024, by country [Graph], IAB Europe, May 21, 2025. [Online]. Available: https://www.statista.com/statistics/260694/europe-change-in-online-ad-spend/