Meta Platforms, formerly known as Facebook Inc., continues to dominate the digital landscape with strong financial performance. In 2025, the company reported a revenue of 200.97 billion U.S. dollars, an increase of 22.2 percent compared with the previous year. Net income totaled 60.46 billion dollars.
Advertising remains the primary revenue driver
The bulk of Meta's revenue stems from its advertising operations, particularly within its Family of Apps segment. In 2024, this segment, which includes Facebook, Instagram, Messenger, and WhatsApp, generated 162 billion U.S. dollars. Despite a slight dip in 2022, Meta's advertising revenue has shown remarkable resilience and growth potential.
User engagement and global reach
The company's global influence is further illustrated by the fact that every minute, 138.9 million Reels are played on Facebook and Instagram, showcasing the ongoing evolution of user engagement within the Meta ecosystem.
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Meta Platforms. (January 29, 2026). Annual revenue generated by Meta Platforms from 2009 to 2025 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/268604/annual-revenue-of-facebook/
Meta Platforms. "Annual revenue generated by Meta Platforms from 2009 to 2025 (in million U.S. dollars)." Chart. January 29, 2026. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/268604/annual-revenue-of-facebook/
Meta Platforms. (2026). Annual revenue generated by Meta Platforms from 2009 to 2025 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/268604/annual-revenue-of-facebook/
Meta Platforms. "Annual Revenue Generated by Meta Platforms from 2009 to 2025 (in Million U.S. Dollars)." Statista, Statista Inc., 29 Jan 2026, https://www.statista.com/statistics/268604/annual-revenue-of-facebook/
Meta Platforms, Annual revenue generated by Meta Platforms from 2009 to 2025 (in million U.S. dollars) Statista, https://www.statista.com/statistics/268604/annual-revenue-of-facebook/ (last visited May 07, 2026)
Annual revenue generated by Meta Platforms from 2009 to 2025 (in million U.S. dollars) [Graph], Meta Platforms, January 29, 2026. [Online]. Available: https://www.statista.com/statistics/268604/annual-revenue-of-facebook/
