Leading benefits of using generative artificial intelligence (GenAI) for social media marketing according to marketers worldwide as of May 2024

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Release date

July 2024

Region

Worldwide

Survey time period

May 2024

Number of respondents

1,680 respondents

Special properties

among marketing, public relations (PR), sales, and customer service professionals using GenAI in social media marketing activities at least monthly

Supplementary notes

The source does not specify the survey type.
Multiple answers were possible.

The surveyed markets included Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Spain, the United Kingdom, and the United States.

Citation formats

Top GenAI benefits for social media marketing according to marketers worldwide 2024

Published by
J. G. Navarro,
May 4, 2026

As of May 2024, around ** percent of marketers surveyed worldwide included increased efficiency among the benefits of using generative artificial intelligence (GenAI) for social media marketing. Easier idea generation followed, mentioned by ** percent.

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Other statistics that may interest you Social media

Overview

7

Facebook

6

Benchmark

7

Instagram

7

TikTok

7

Usage

4

Social media marketing and advertising

6

Data requests

5

Social media marketing and AI

4

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Topics

Social media advertising and marketing in the U.S.Social media advertising and marketing worldwideFacebook advertising and marketingInstagram advertising and marketingInfluencer marketing in the U.S.
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Access limited to Free Statistics. Premium Statistics are not included.
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Buy now
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For teams of up to 5 people
$1,399 USD
per month, billed annually 1
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