Leading challenges to email marketing's operations according to marketers in English-speaking markets worldwide as of January 2025

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Release date

June 2025

Region

Worldwide

Survey time period

December 30, 2024, to January 16, 2025

Number of respondents

692*

Special properties

among marketing professionals

Supplementary notes

* Among respondents in Australia, Canada, Ireland, the United Kingdom, and the United States; the source does not specify the number of respondents per country.

The source does not specify the survey type.

Citation formats

Top challenges to email marketing's operations according to marketers worldwide 2025

Published by
J. G. Navarro,
Nov 28, 2025

As of early 2025, approximately ** percent of marketing professionals surveyed in Australia, Canada, Ireland, the United Kingdom, and the United States said that improving benchmark metrics such as open rate and click-through rate (CTR) challenged email marketing operations. Producing high-quality content efficiently and personalizing email content at scale followed, mentioned by ** and ** percent of participants, respectively. According to the same study, Mailchimp, Salesforce Marketing Cloud, and Hubspot ranked among the email service providers (ESPs) most used by marketers in English-speaking countries worldwide.

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Topics

E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
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