Influencer marketing benefits for brands in the United Arab Emirates in 2023

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Release date

May 2023

Region

United Arab Emirates, MENA

Survey time period

March 2023

Special properties

Among CMOs, marketing heads, digital marketers from brands across the UAE

Method of interview

Online survey

Supplementary notes

Survey question:"What do you see Influencer Marketing driving for your brand?" 

Citation formats

Influencer marketing benefits UAE 2023

Published by Statista Research Department, Nov 28, 2025

In a survey conducted in March 2023, nearly ** percent of surveyed marketing executives in the United Arab Emirates believed that influencer marketing would help boost affinity and trust for their brand. Around ** percent said that, they wanted to utilize influencer marketing to tell brand stories. On the other hand, only around a quarter of executives expected to increase website traffic through influencer marketing.

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